Convertkit vs AWeber

by Gralio Mar 11, 2025

Convertkit and AWeber are both email marketing platforms catering to different needs. Convertkit excels in its creator-focused approach, offering tailored features and integrations. AWeber shines with its simplicity, affordability, and robust customer support, making it ideal for small businesses.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1045 reviews and 60 websites, saving 6 hours, 18 minutes of reading.

Convertkit

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AWeber

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About

Convertkit (now known as Kit) is an email marketing platform designed specifically for online creators. It offers tools to build email lists, send newsletters, automate email sequences, and even sell digital products. Kit focuses on providing a simple and intuitive experience for creators who want to build closer relationships with their audience and grow their business through email marketing. It stands out with its visual automation builder, tagging system for segmenting audiences, and integrations with other creator-focused platforms. Kit offers a free plan for up to 1000 subscribers, making it accessible to creators at all levels.

AWeber helps businesses connect with customers through email. It's a popular choice for smaller businesses looking for simple, affordable email marketing. AWeber provides tools to build email lists, create and send marketing emails, automate email sequences, and analyze results. It also offers features like landing pages, ecommerce integrations, and web push notifications. AWeber is known for its ease of use and 24/7 customer support based in the US.

Summary

Main difference

Convertkit is better for you if you are an online creator who needs a simple, intuitive platform with creator-specific integrations. AWeber is better for you if you are a small business or entrepreneur seeking an affordable and easy-to-use email marketing platform with robust customer support.

Relative strengths of Convertkit (compared to AWeber)

Strong focus on online creators with tailored features and integrations.
Visual automation builder for easy email sequence setup.
Tagging system for granular audience segmentation.

Relative weaknesses of Convertkit (compared to AWeber)

Limited design options for forms and landing pages.
Higher pricing compared to AWeber.
Occasional bugs and glitches reported by users.

Who should use Convertkit VS. AWeber

ConvertKit (now Kit) empowers online creators to connect with their audience and grow their business through email. Its visual automation builder and tagging system simplify personalized campaigns. Creators praise the seamless integrations and high deliverability, but some find the pricing high and design options limited.

AWeber is a user-friendly email marketing platform ideal for small to medium-sized businesses. Users praise its intuitive interface, template variety, and high deliverability rates. However, some find the support slow and automation features limited. AWeber excels in its ease of use, making it perfect for beginners.

Best for small to medium businesses (1-1000 employees).
Suitable for businesses across various industries, especially online creators.

Best for small to medium businesses (1-1000 employees) seeking user-friendly email marketing.
Suitable for most industries, including e-commerce, marketing, and professional services.

Convertkit and AWeber features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Document templates

Not supported

ConvertKit does not directly support document templates, it focuses on email templates.

Supported

AWeber offers various customizable pre-designed email templates.
Photo Storage and Sharing

Not supported

ConvertKit does not offer private photo storage or sharing.

Not supported

AWeber primarily focuses on images within email campaigns, not comprehensive photo storage and sharing.
Email newsletters and landing pages

Supported

Convertkit allows building newsletters and landing pages.

Supported

AWeber offers easy-to-build newsletters and landing pages.
Recommendations

Supported

ConvertKit supports the Recommendations feature, allowing creators to promote each other and grow their lists.

Not supported

AWeber does not directly support cross-promotion between creators.
Drip Campaigns

Supported

Convertkit allows to build automated email sequences to nurture leads.

Supported

AWeber supports drip campaigns with automation, personalization, and integrations.
Drag-and-Drop Editor

Partially supported

ConvertKit does not have a native drag-and-drop editor, but third-party tools like Blocks offer this functionality.

Supported

AWeber offers a drag-and-drop editor for designing emails.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Convertkit and AWeber Pricing

ConvertKit offers a tiered subscription pricing model based on the number of subscribers. They have a free plan and two paid plans: Creator and Creator Pro. All plans include features like unlimited landing pages, opt-in forms, and email broadcasts.

Plans

See full Pricing page

No data

See full Pricing page

Convertkit and AWeber review insights

Users love

Excellent customer support, highly responsive and helpful.
Easy to use automation and tagging system for segmentation.
Seamless integration with WordPress and other creator platforms.
Good email deliverability with high open rates.

User-friendly interface and ease of use for beginners.
Extensive email templates and customization options.
High email deliverability rates, ensuring messages reach inboxes.
Seamless integration with WordPress and other platforms.
Comprehensive reporting and analytics for tracking campaign performance.

Users dislike

The pricing is too high compared to other email marketing tools.
Limited design options, especially for forms and landing pages.
Occasional bugs and glitches in the platform.
The new email editor is not very intuitive.

Slow support response times, delaying issue resolution.
Confusing terminology, such as "campaigns" vs. "broadcasts."
Limited automation features, especially for complex workflows.
Outdated user interface, making navigation cumbersome.
Lack of advanced segmentation options within the platform.

Convertkit and AWeber Ratings

No data

Company health

Employee growth

7% decrease in the last year

No change in the last year

Web traffic

No data

10% decrease in the last quarter

Financing

No data

How do ConvertKit's creator-focused tools compare with AWeber's broader SMB approach?

ConvertKit (now Kit) focuses on providing tailored tools for online creators like bloggers and podcasters, emphasizing audience engagement and growth through features like visual automation builders and tagging for segmentation. AWeber, while suitable for small businesses in general, takes a broader SMB approach, offering a wider range of features like landing pages, ecommerce integrations, and web push notifications to cater to diverse business needs beyond just email marketing for creators.

Which platform offers better email automation for complex workflows, ConvertKit or AWeber?

ConvertKit (now Kit) is generally better for complex email automation workflows. While AWeber offers basic automation, ConvertKit's visual automation builder and tagging system provide more flexibility and control for intricate sequences and personalized email experiences. AWeber users often cite limited automation capabilities for complex scenarios as a drawback.

What are the advantages of Convertkit?

ConvertKit (now Kit) focuses on a simple and intuitive experience specifically designed for online creators. Its visual automation builder and tagging system are praised for simplifying audience segmentation and personalized email marketing. It also integrates well with other creator platforms and offers a free plan for up to 1000 subscribers, making it accessible to creators starting out.

What are the disadvantages of Convertkit?

ConvertKit users have reported limited design options for forms and landing pages, occasional bugs and glitches within the platform, and a non-intuitive new email editor. Additionally, some users find the pricing to be high compared to other email marketing tools.

Alternatives to Convertkit and AWeber

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Campaigner

Campaigner is an email marketing platform designed for businesses of all sizes. It offers a range of features, from basic email campaigns to more advanced marketing automation tools. You can use it to build email lists, automate personalized messages based on customer behavior, and track the performance of your campaigns. Campaigner emphasizes its user-friendly drag-and-drop interface and 24/7 customer support. A standout feature is its focus on multi-channel marketing, allowing you to combine email with SMS messaging for even greater reach.

SendX

SendX is an email marketing software designed for businesses of all sizes. It offers a simple platform to create and send email campaigns, build email lists, and automate marketing efforts. Notable features include unlimited email sends, a drag-and-drop editor, pop-ups, and detailed analytics. SendX prioritizes deliverability and provides 24/5 support. A free trial is available.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

GetResponse

GetResponse is an all-in-one marketing software that helps businesses grow and engage their audience. It offers tools for email marketing, marketing automation, and content creation, including features like email templates, landing pages, webinars, and paid newsletters. With a focus on user-friendliness and affordability, GetResponse caters to businesses of all sizes, from solopreneurs to larger companies, with its tiered plans and powerful features. It stands out for its high deliverability rate, strong customer support, and comprehensive set of features that go beyond basic email marketing.

FanBridge

FanBridge is now known as Kit. Kit is an email marketing platform designed for individual creators like artists, authors and online personalities. It allows users to build email lists, send marketing emails and newsletters, and even sell products directly to fans. Kit offers integrations with other popular creator platforms such as Patreon and Shopify.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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