Constant Contact vs AWeber

by Gralio Mar 12, 2025

Constant Contact and AWeber are both email marketing platforms, but they cater to different needs. Constant Contact is a better fit for businesses looking for a wider range of digital marketing tools including social media management, while AWeber is ideal for businesses prioritizing simple and affordable email marketing and automation.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5519 reviews and 60 websites, saving 1 day, 7 hours, 9 minutes of reading.

Constant Contact

Website LinkedIn Twitter

AWeber

Website LinkedIn Twitter

About

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

AWeber helps businesses connect with customers through email. It's a popular choice for smaller businesses looking for simple, affordable email marketing. AWeber provides tools to build email lists, create and send marketing emails, automate email sequences, and analyze results. It also offers features like landing pages, ecommerce integrations, and web push notifications. AWeber is known for its ease of use and 24/7 customer support based in the US.

Summary

Main difference

Constant Contact offers broader digital marketing tools including social media management, while AWeber focuses primarily on email marketing and automation. Constant Contact is generally more expensive but offers more features, whereas AWeber prioritizes simplicity and affordability for its email-centric approach.

Relative strengths of Constant Contact (compared to AWeber)

Constant Contact offers more comprehensive digital marketing tools beyond just email, such as social media management and tracking.
Constant Contact provides a wider range of professionally designed email templates.
Constant Contact boasts robust reporting features for in-depth campaign analysis.

Relative weaknesses of Constant Contact (compared to AWeber)

AWeber offers more competitive pricing, especially for smaller lists or basic email needs.
AWeber's interface is known for its simplicity and ease of use, particularly for beginners.
AWeber provides better email deliverability rates, reducing the chances of emails ending up in spam folders.

Who should use Constant Contact VS. AWeber

Constant Contact is an email marketing platform ideal for small businesses and nonprofits. Users praise its ease of use, helpful templates, and excellent customer support. However, some find the pricing and limited design customization options to be drawbacks. If you need robust reporting and simple email marketing, Constant Contact may be a good fit.

AWeber is a user-friendly email marketing platform ideal for small to medium-sized businesses and entrepreneurs. Users praise its intuitive interface, template variety, and high deliverability rates. However, some find the support slow and automation features limited. AWeber excels at simplifying email marketing, making it easy for beginners to build lists, create campaigns, and analyze results.

Ideal for small businesses and nonprofits seeking streamlined email marketing.
A good fit for various sectors, including e-commerce, healthcare, and education.

Excellent for small to medium businesses (1-1000 employees), moderate fit for large enterprises.
Suitable for most industries, including Healthcare, Finance, E-commerce, Retail, and more.

Constant Contact and AWeber features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Document templates

Not supported

Constant Contact offers various email templates but not general document templates.

Supported

AWeber offers various customizable pre-designed email templates.
Canva Integration

Not supported

Canva integration allows creating graphics in Canva and importing them into Constant Contact, but not designing emails directly within Canva.

Partially supported

AWeber integrates with Canva for image creation within the platform, not full email design.
Theme Settings

Partially supported

Constant Contact offers a Design Tab to update visual elements, but not necessarily all from a single "Theme Settings" panel.

Supported

AWeber's "Theme Settings" allows updating all email visuals from one panel.
Contact segmentation

Supported

Constant Contact allows segmenting contacts based on demographics, behaviour and contact details.

Supported

AWeber supports contact segmentation based on various criteria like opens, clicks, and purchases.
Email marketing

Supported

Constant Contact allows users to design and send email campaigns.

Supported

AWeber offers tools to design, send, and manage email campaigns.
Template builder

Supported

Constant Contact provides a drag-and-drop email template builder.

Supported

AWeber offers a drag-and-drop email template builder, allowing easy customization.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

+0

Neutral sentiment
Customer Service

+0.55

Rather positive sentiment

+0.33

Rather positive sentiment
Ease of Use

+0.91

Strongly positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

+0.48

Rather positive sentiment

No data
Ease of Implementation

+0.57

Rather positive sentiment

+0.5

Rather positive sentiment
Scalability

-0.2

Neutral sentiment

No data

Constant Contact and AWeber Pricing

Constant Contact offers three pricing tiers: Lite, Standard, and Premium. The pricing is based on the number of contacts and email sends. Discounts are available for annual prepay and nonprofits.

Plans

User sentiment

Rather negative

-0.33

See full Pricing page

No data

See full Pricing page

Constant Contact and AWeber review insights

5519 reviews analysed from and

Users love

Easy to use and navigate.
Great email templates.
Excellent customer support.
Robust reporting features.

User-friendly interface and ease of use for beginners.
Extensive email templates and customization options.
High email deliverability rates, ensuring messages reach inboxes.
Seamless integration with WordPress and other platforms.
Comprehensive reporting and analytics for tracking campaign performance.

Users dislike

The price is pretty high compared to other options.
Add-ons are expensive.
Limited design customization options.
Emails frequently end up in spam folders.

Slow support response times, delaying issue resolution.
Confusing terminology, such as "campaigns" vs. "broadcasts."
Limited automation features, especially for complex workflows.
Outdated user interface, making navigation cumbersome.
Lack of advanced segmentation options within the platform.

Constant Contact and AWeber Ratings

No data

Company health

Employee growth

1% decrease in the last year

No change in the last year

Web traffic

9% decrease in the last quarter

10% decrease in the last quarter

Financing

No data

How do Constant Contact's social media tools compare to AWeber's landing page and web push features?

Constant Contact offers social media management tools, allowing businesses to schedule posts and track engagement across various platforms. AWeber, on the other hand, focuses on email marketing, landing pages, and web push notifications to drive conversions and nurture leads. Therefore, they cater to different aspects of digital marketing, with Constant Contact emphasizing social media presence and AWeber focusing on direct customer engagement and lead capture through its website features.

Which platform, AWeber or Constant Contact, offers better email deliverability for small businesses?

AWeber is likely to offer better email deliverability for small businesses. While neither product explicitly states deliverability rates, user reviews for AWeber highlight "high email deliverability rates" as a key advantage. Conversely, Constant Contact users complain about emails frequently ending up in spam folders. This suggests AWeber has a stronger focus and better performance in this critical area.

What are the advantages of Constant Contact?

Constant Contact offers robust reporting features and excellent customer support, often praised by users. It also provides social media management tools, expanding its functionality beyond email marketing. Its focus on simplicity and ease of use, combined with pre-built integrations, makes it particularly attractive to small businesses and non-profits.

What are the disadvantages of Constant Contact?

Constant Contact's disadvantages include a higher price point compared to competitors, expensive add-ons, limited design customization options, and a tendency for emails to land in spam folders.

Alternatives to Constant Contact and AWeber

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Campaigner

Campaigner is an email marketing platform designed for businesses of all sizes. It offers a range of features, from basic email campaigns to more advanced marketing automation tools. You can use it to build email lists, automate personalized messages based on customer behavior, and track the performance of your campaigns. Campaigner emphasizes its user-friendly drag-and-drop interface and 24/7 customer support. A standout feature is its focus on multi-channel marketing, allowing you to combine email with SMS messaging for even greater reach.

Litmus

Litmus is an email marketing platform designed for medium to large businesses. It helps you create, test, and analyze email campaigns. With Litmus, you can ensure your emails display correctly across different email providers and devices. It also provides tools to personalize emails and track their performance, ultimately improving your email marketing results.

Miro

Miro is an online visual workspace designed to help teams collaborate on projects from beginning to end. Think of it as a giant digital whiteboard where your team can brainstorm, plan, and create together, even if you're in different locations. Miro offers tools like virtual sticky notes, templates for different workflows, and integrations with other software you may already be using. This helps teams stay organized, communicate more effectively, and move projects forward efficiently.

GetResponse

GetResponse is an all-in-one marketing software that helps businesses grow and engage their audience. It offers tools for email marketing, marketing automation, and content creation, including features like email templates, landing pages, webinars, and paid newsletters. With a focus on user-friendliness and affordability, GetResponse caters to businesses of all sizes, from solopreneurs to larger companies, with its tiered plans and powerful features. It stands out for its high deliverability rate, strong customer support, and comprehensive set of features that go beyond basic email marketing.

Convertkit

Convertkit (now known as Kit) is an email marketing platform designed specifically for online creators. It offers tools to build email lists, send newsletters, automate email sequences, and even sell digital products. Kit focuses on providing a simple and intuitive experience for creators who want to build closer relationships with their audience and grow their business through email marketing. It stands out with its visual automation builder, tagging system for segmenting audiences, and integrations with other creator-focused platforms. Kit offers a free plan for up to 1000 subscribers, making it accessible to creators at all levels.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know