Attio vs Salesforce Sales Cloud

by Gralio Feb 21, 2025

Attio and Salesforce Sales Cloud offer distinct approaches to CRM. Attio excels in customization and collaboration, allowing you to tailor the CRM to your unique workflows. Salesforce Sales Cloud, while less flexible, provides a more comprehensive and powerful solution with advanced features and a broader range of integrations, making it a better fit for larger enterprises with complex sales processes.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2304 reviews and 60 websites, saving 13 hours, 18 minutes of reading.

Attio

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Salesforce Sales Cloud

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About

Attio is a highly customizable CRM platform designed for businesses of all sizes. It allows you to build a CRM tailored to your specific needs with flexible templates, custom fields, and real-time data integration. Attio emphasizes team collaboration with features like real-time co-editing and built-in communication tools. It also offers data analysis and reporting capabilities to gain insights from your customer relationships. Attio prioritizes data security and complies with industry standards.

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

Summary

Main difference

Attio is better for you if you need a highly customizable CRM that prioritizes team collaboration and flexible data management. Salesforce Sales Cloud is better for you if you require a robust, industry-standard CRM with advanced AI-powered insights, automation, and a wide range of integrations, especially if you are a larger enterprise.

Relative strengths of Attio (compared to Salesforce Sales Cloud)

Highly customizable with flexible templates and custom fields.
Strong emphasis on team collaboration with real-time co-editing and communication tools.
Offers competitive pricing, especially for smaller teams.

Relative weaknesses of Attio (compared to Salesforce Sales Cloud)

Limited AI and automation capabilities compared to Salesforce Sales Cloud.
Less extensive integrations ecosystem than Salesforce Sales Cloud.
May not be suitable for very large enterprises or those with complex industry-specific requirements.

What companies are using Attio and Salesforce Sales Cloud?

No data

Who is using Attio and Salesforce Sales Cloud?

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

Bill Stathopoulos

CEO, SalesCaptain

David Khaydatov

Account Executive at SuperDial

Kate Donnellan

Founding Marketer at Plain

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

Elric Legloire

The Outbound Kitchen Chef

Eric Nowoslawski

Founder Growth Engine X

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use Attio VS. Salesforce Sales Cloud

Attio is a highly customizable CRM ideal for small businesses. It offers flexible templates, custom fields, and real-time data integration. Attio excels in team collaboration with real-time co-editing and built-in communication tools. It also provides data analysis and reporting capabilities. With positive ratings on G2 and Glassdoor, Attio is a strong contender for businesses seeking a tailored CRM experience.

Salesforce Sales Cloud is a customizable CRM platform ideal for sales teams in businesses of all sizes. Users praise its seamless integrations and robust automation, enabling streamlined workflows and data-driven decisions. However, some find the pricing high and the platform complex. It's best suited for those seeking a comprehensive solution for managing customer interactions and driving sales growth.

Best for small businesses seeking a customizable CRM.
Suitable for businesses across various industries seeking enhanced customer relationship management.

Ideal for small, medium, and large businesses.
Suitable for various sectors, especially software, IT, telecommunications, retail, and media.

Attio and Salesforce Sales Cloud features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflow automation

Supported

Attio supports workflow automation with a visual workflow builder and integrations.

Supported

Sales Cloud automates routine tasks and streamlines workflows.
Contact Management

Supported

Attio supports contact management with features for organizing, tracking, and analyzing customer interactions.

Supported

Sales Cloud organizes customer data and interactions, facilitating communication and relationship building.
Sales Forecasting

Partially supported

Attio supports basic sales forecasting with targets and progress tracking, but advanced predictive analytics is in beta.

Supported

Sales Cloud uses AI-powered forecasting, collaborative tools, and dashboards to predict sales revenue.
Salesforce integration

Partially supported

Attio can be integrated with Salesforce using third-party automation tools like Relay.app, Zapier, and Stacksync. These tools allow for data synchronization and automated workflows between Attio and Salesforce.

Supported

Salesforce Sales Cloud supports the ability to connect and sync data with Salesforce CRM.
CRM integration

Supported

Attio CRM offers robust integration capabilities, encompassing lead management, sales automation, and data synchronization through integrations like Zapier and Hightouch. It excels in automating workflows, synchronizing data, and managing leads and sales processes, solidifying its comprehensive approach to managing sales and customer interactions.

Supported

Salesforce Sales Cloud supports CRM integration for lead management, sales automation, and data synchronization.
Workflow Automation

Supported

Attio has robust workflow automation capabilities including a visual workflow builder, integrations with popular tools and AI-enhanced automations. This allows users to automate many tasks, improving efficiency and reducing manual effort.

Supported

Salesforce Sales Cloud supports workflow automation to automate sales workflows and tasks.

Qualities

Value and Pricing Transparency

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No data
Customer Service

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Ease of Use

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Reliability and Performance

No data

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Ease of Implementation

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Scalability

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Attio and Salesforce Sales Cloud Pricing

Attio's pricing model is seat-based with monthly or annual billing. They offer a free plan for very small teams and paid plans with increasing features for growing teams, scaling businesses, and large organizations.

Plans

See full Pricing page

No data

See full Pricing page

Attio and Salesforce Sales Cloud review insights

Users love

No data

Seamless integration with other platforms and apps.
Robust automation features for streamlining tasks.
Centralized data platform for improved collaboration.
Real-time insights and reporting for data-driven decisions.

Users dislike

No data

High price for small and medium-sized businesses.
Steep learning curve and complex features.
Occasional performance issues and slow loading times.
Limited customization for specific needs and integrations.

Attio and Salesforce Sales Cloud Ratings

G2

4.8/5

(16)
Glassdoor

5.0/5

(3)

G2

4.3/5

(2288)
Glassdoor

4.1/5

(18141)

Company health

Employee growth

76% increase in the last year

2% increase in the last year

Web traffic

9% decrease in the last quarter

7% decrease in the last quarter

Financing

May 2024 - $64M

July 2022 - $65M

How customizable is Salesforce's data model compared to Attio's flexible templates?

Salesforce's data model, while customizable, is generally considered less flexible than Attio's template-based approach. Attio's flexible templates allow users to quickly create and modify objects and fields to match their specific workflows, whereas customizing Salesforce often requires more technical expertise and can involve complex configurations. While Salesforce offers a wide range of customization options, Attio's emphasis on ease of customization through templates makes it arguably more adaptable for businesses needing a quickly tailored CRM solution.

Which product best supports a rapidly growing sales team, Attio or Salesforce?

Salesforce Sales Cloud is better suited for a rapidly growing sales team. While Attio offers customization and collaboration features, Salesforce's robust functionality, AI-powered insights, and extensive integrations are more beneficial for scaling businesses. Salesforce's proven track record with enterprise-level clients also suggests better scalability and support for rapid growth compared to Attio, which appears geared towards smaller teams. Although Salesforce has a steeper learning curve and higher cost, its comprehensive features outweigh these drawbacks for rapidly expanding sales teams.

What are the advantages of Attio?

Attio's advantages lie in its customizability and focus on collaboration. Its flexible templates, custom fields, and real-time data integration allow businesses to tailor the CRM to their specific needs. Built-in communication tools and real-time co-editing enhance team collaboration. Additionally, Attio offers a robust API for custom integrations.

What are the disadvantages of Attio?

Attio's suitability for medium and enterprise-sized businesses is questionable compared to alternatives. Limited user reviews compared to more established competitors make it harder to assess long-term performance and support. Pricing details for the Enterprise plan lack transparency, potentially posing budget challenges for larger organizations. While customization is a strength, it could also lead to increased implementation time and complexity.

Alternatives to Attio and Salesforce Sales Cloud

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Freshsales

Freshsales is a customer relationship management (CRM) software designed to help sales teams of all sizes. It offers a range of features, including contact management, sales pipeline management, and automation tools. Freshsales stands out with its user-friendly interface, AI-powered insights, and built-in communication channels. It promises to help businesses streamline their sales process, improve efficiency, and increase revenue. Freshsales is suitable for businesses of all sizes across various industries.

Fireberry

Fireberry is a customizable CRM designed for small and medium businesses. It helps you manage sales, improve customer relationships, and streamline operations all in one platform. Fireberry offers automation features, data insights, and integrations with popular tools like Google and Microsoft products. Its highly adaptable design lets you tailor the system to your specific needs.

Groove, a Clari Company

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

Vitally

Vitally is a customer success platform designed for B2B companies of all sizes. It helps centralize customer data from your existing tools, automate customer success workflows, and provides real-time visibility into customer health and team performance through dashboards and reports. Vitally aims to streamline customer success operations, improve customer experience, and drive business growth.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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