Attio vs Pipedrive

by Gralio Feb 03, 2025

Attio and Pipedrive are both CRM solutions but cater to different needs. Attio offers extensive customization for complex workflows, while Pipedrive provides an easy-to-use platform for streamlined sales processes. Attio is better for businesses that need a tailored CRM, while Pipedrive is suitable for teams who prioritize simplicity and speed.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4301 reviews and 60 websites, saving 1 day, 23 minutes of reading.

Attio

Pipedrive

About

Attio is a highly customizable CRM platform designed for businesses of all sizes. It allows you to build a CRM tailored to your specific needs with flexible templates, custom fields, and real-time data integration. Attio emphasizes team collaboration with features like real-time co-editing and built-in communication tools. It also offers data analysis and reporting capabilities to gain insights from your customer relationships. Attio prioritizes data security and complies with industry standards.

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Summary

Main difference

Attio excels in customizability, allowing you to tailor the CRM to your specific workflows. Pipedrive prioritizes ease of use and a streamlined sales process, making it ideal for teams seeking a quick setup and intuitive interface.

Relative strengths of Attio (compared to Pipedrive)

Highly customizable with flexible templates and fields, adapting to unique business needs.
Strong focus on team collaboration with features like real-time co-editing and communication tools.
Offers robust data analysis and reporting capabilities for deeper insights into customer relationships.

Relative weaknesses of Attio (compared to Pipedrive)

Can be more complex to set up and manage compared to Pipedrive's intuitive interface.
Limited pre-built integrations compared to Pipedrive's extensive marketplace.
Pricing can be higher than Pipedrive, especially for larger teams.

Who should use Attio VS. Pipedrive

Attio is a customizable CRM ideal for small businesses seeking enhanced team collaboration and data-driven insights. It offers flexible templates, real-time co-editing, and robust API integrations. Attio provides data analysis and reporting tools to help businesses gain valuable insights from customer interactions. With various pricing plans, Attio caters to different business needs, from startups to larger organizations.

Pipedrive is a user-friendly CRM perfect for small to medium businesses looking to boost sales. Its intuitive interface and automation features simplify lead tracking and deal management. Users praise its ease of use and email integration, while some find the mobile app lacking and custom tags inconsistent. Pipedrive helps you close more deals with real-time insights and AI-driven recommendations.

Best for small businesses seeking a highly customizable CRM.
Suitable for businesses across various industries seeking improved customer relationship management.

Ideal for small to medium-sized businesses seeking improved sales efficiency.
A good fit for various sectors, including Healthcare, Finance, and E-commerce.

Attio and Pipedrive features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Lead Management

Supported

Attio supports lead management with features for tracking leads, managing deals, and automating sales processes.

Supported

Pipedrive supports lead and deal management and automates sales processes.
Pipeline Management

Supported

Attio supports pipeline management, including visualizing sales, tracking deals, and identifying bottlenecks.

Supported

Pipedrive supports visualizing sales process, tracking deals, and identifying bottlenecks.
Sales Automation

Supported

Attio automates repetitive sales tasks, tracks progress, and improves sales efficiency.

Supported

Pipedrive automates repetitive sales tasks, tracks progress, and improves sales efficiency.
Visual pipeline

Supported

Attio CRM allows you to visualize the sales pipeline in a Kanban-style board.

Supported

Pipedrive supports the ability to visualize the sales pipeline in a Kanban-style board for easy monitoring of deal progress.
CRM integration

Supported

Attio CRM offers robust integration capabilities, encompassing lead management, sales automation, and data synchronization through integrations like Zapier and Hightouch. It excels in automating workflows, synchronizing data, and managing leads and sales processes, solidifying its comprehensive approach to managing sales and customer interactions.

Supported

Pipedrive supports CRM integration for lead management, sales automation, and data synchronization through its extensive range of integrations and API capabilities.
Pardot integration

Not supported

Based on the provided documentation, Attio does not appear to have a native integration with Pardot for streamlining lead flow.

Partially supported

Pipedrive supports Pardot integration via third-party integration platforms.

Qualities

Value and Pricing Transparency

No data

-0.22

Neutral sentiment
Customer Service

No data

+0.21

Neutral sentiment
Ease of Use

No data

+0.83

Strongly positive sentiment
Reliability and Performance

No data

+0.53

Rather positive sentiment
Ease of Implementation

No data

+0.39

Rather positive sentiment
Scalability

No data

-0.1

Neutral sentiment

Attio and Pipedrive Pricing

Attio offers four pricing plans: Free, Plus, Pro, and Enterprise. The Free plan is suitable for very small teams and includes real-time contact syncing and up to 3 seats. The Plus plan is designed for growing teams and provides unlimited seats and enhanced email sending. The Pro plan is ideal for scaling businesses and offers features such as fully adjustable permissions, priority support, and advanced date enrichment. The Enterprise plan caters to large organizations with unlimited recording, SAML & SSO, and custom billing.

Plans

See full Pricing page

Pipedrive offers a tiered subscription model with four main pricing plans: Essential, Advanced, Professional, and Power. An Enterprise plan with custom pricing is also available. The platform offers various add-ons like LeadBooster, Web Visitors, Campaigns, Smart Docs, and Projects for enhanced functionality.

Plans

User sentiment

Neutral

-0.22

See full Pricing page

Attio and Pipedrive review insights

4301 reviews analysed from and

Users love

No data

Easy to use and intuitive.
Great for managing customer email interactions.
Simple and straightforward to use.
Excellent way to keep opportunities organized and customization is a bonus!

Users dislike

No data

The custom tags for the leads don’t transfer to deals.
Limited integration with platforms other than Facebook
The mobile app is underwhelming with limited functionality
When having too many stages in Pipedrive, it seems to compromise the view and I cannot see the full title of each stage.

Attio and Pipedrive Ratings

G2

4.8/5

(16)
Glassdoor

5.0/5

(3)

G2

4.3/5

(1867)
Capterra

4.5/5

(2418)
Glassdoor

3.6/5

(250)

Company health

Employee growth

76% increase in the last year

No change in the last year

Web traffic

9% decrease in the last quarter

7% decrease in the last quarter

Financing

May 2024 - $64M

July 2018 - $90M

How customizable is Attio compared to Pipedrive's pre-built structures?

Attio is significantly more customizable than Pipedrive. While Pipedrive offers pre-built structures and workflows aimed at ease of use and quick implementation, Attio allows users to build a CRM tailored to their specific needs with flexible templates, custom fields, and integrations. This makes Attio more suitable for businesses with complex or unique processes that may not fit neatly into Pipedrive's pre-defined framework.

Which product offers better integration with existing communication tools?

Attio offers more robust integration capabilities with various business tools through its API and integrations like Zapier and Hightouch. While Pipedrive also offers integrations, Attio's emphasis on customizability and its API suggests a greater potential for connecting with existing communication tools.

What are the advantages of Attio?

Attio offers greater customizability compared to Pipedrive, allowing businesses to tailor the CRM to their specific needs with flexible templates and custom fields. Attio emphasizes real-time collaboration features like co-editing, which may be advantageous for teams working closely together. While both offer CRM integrations, Attio focuses on data security and compliance, which may be a priority for certain industries. Finally, Attio's free plan makes it more accessible for very small teams or those wanting to trial the software before committing to a paid plan.

What are the disadvantages of Attio?

Attio's customizability, while a strength, can also be a disadvantage. It may require significant time and resources for setup and configuration, potentially posing challenges for smaller teams or those lacking technical expertise. Limited reviews and a smaller user base compared to established competitors like Pipedrive may also raise concerns about long-term support and community resources. Finally, the lack of industry-specific data may make it difficult to assess its suitability for certain sectors.

Is Attio cheaper than Pipedrive?

Attio's Plus plan is cheaper than all of Pipedrive's paid plans, starting at £26/month. However, Attio's Pro and Enterprise plans, at £54 and £105 per month respectively, are more expensive than Pipedrive's Essential and Advanced plans, priced at $14 and $39/month (billed annually). Therefore, whether Attio is cheaper than Pipedrive depends on the specific plan chosen.

Alternatives to Attio and Pipedrive

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Vtiger Sales

Vtiger Sales is a customer relationship management (CRM) tool that helps businesses streamline their sales processes and increase revenue. It offers a range of features, including lead management, sales automation, opportunity tracking, and performance reporting. Vtiger Sales is suitable for businesses of all sizes and aims to improve sales efficiency by automating tasks, centralizing customer data, and providing insights to close deals faster. Its user-friendly design and customizable features make it a popular choice for sales teams looking to improve productivity and drive growth.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Fireberry

Fireberry is a customizable CRM designed for small and medium businesses. It helps you manage sales, improve customer relationships, and streamline operations all in one platform. Fireberry offers automation features, data insights, and integrations with popular tools like Google and Microsoft products. Its highly adaptable design lets you tailor the system to your specific needs.

Freshsales

Freshsales is a customer relationship management (CRM) software designed to help sales teams of all sizes. It offers a range of features, including contact management, sales pipeline management, and automation tools. Freshsales stands out with its user-friendly interface, AI-powered insights, and built-in communication channels. It promises to help businesses streamline their sales process, improve efficiency, and increase revenue. Freshsales is suitable for businesses of all sizes across various industries.

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