Attio vs folk

by Gralio Feb 26, 2025

Attio and folk are both CRM solutions catering to different needs. Attio excels in customization and flexibility, ideal for businesses with complex workflows and integration requirements. Folk stands out with its user-friendly design and seamless integrations with common tools, making it a strong choice for smaller businesses prioritizing ease of use and quick setup.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 150 reviews and 60 websites, saving 1 hour, 20 minutes of reading.

Logo of Attio
Logo of folk

About

Attio is a highly customizable CRM platform designed for businesses of all sizes. It allows you to build a CRM tailored to your specific needs with flexible templates, custom fields, and real-time data integration. Attio emphasizes team collaboration with features like real-time co-editing and built-in communication tools. It also offers data analysis and reporting capabilities to gain insights from your customer relationships. Attio prioritizes data security and complies with industry standards.
Folk is a CRM designed for small to midsize businesses looking to manage relationships and sales. It allows you to centralize contact information, track communications, and manage your sales pipeline. Folk integrates with tools like Gmail, LinkedIn, and others for seamless data flow. It offers features like email tracking, bulk email campaigns, and pipeline visualization to help you manage your sales process. Folk aims to simplify your workflow and provide actionable insights to improve sales outcomes.

Summary

Main difference
Attio offers a highly customizable CRM experience, allowing you to tailor the platform to your specific workflows. Conversely, folk prioritizes ease of use and seamless integrations with popular tools like Gmail and LinkedIn, making it quicker to set up and start managing customer relationships.

Relative strengths of Attio (compared to folk)

  • Highly customizable with flexible templates and custom fields.

  • Real-time collaboration features enhance team workflows.

  • Robust API supports a wide range of integrations.

Relative weaknesses of Attio (compared to folk)

  • Can be more complex to set up and configure compared to folk.

  • Lacks the direct, user-friendly LinkedIn integration offered by folk.

  • Pricing may be less competitive for smaller teams.

What companies are using Attio and folk?

Bravado is a customer
Bravado
Modal is a customer
Modal
Replicate is a customer
Replicate
Coca Cola is a customer
Coca Cola
No data

Who is using Attio and folk?

Inovo VC
CEE-focused VC with a few unicorn investments
Bartek Pucek
Founder at Proofs; Angel investor (e.g. Eleven Labs)
Ben Lang
Ex Notion Head of Community | next play Founder | Angel Investing
COCOA
Prev VC, now angels 😇
Kate Donnellan
Founding Marketer at Plain
Show all 12 stacks
Michał Saracen, CFA
🚀 Founder & CEO at Calimala.ai | Making Hiring Simple Again
Greg Sekulski
Partner at Techteams. Head, Director, VP Search for Tech Companies. Product, Growth, & Engineering.
Noam Nisand
Leed Services Founder
Vlad Oleksiienko
Growth @ Reply.io
Brice Maurin
CEO&Founder La Growth Machine

Who should use Attio VS. folk

Attio is a highly customizable CRM for businesses of all sizes. It offers flexible templates, custom fields, and real-time data integration. Attio emphasizes team collaboration with real-time co-editing and built-in communication tools. It also offers robust data analysis and reporting capabilities. Businesses value its flexibility and collaborative features.

Folk is a user-friendly CRM designed for small to medium businesses. It centralizes contact information, tracks communications, and manages your sales pipeline. Users praise its seamless LinkedIn integration and responsive customer support. However, some users mention limitations for larger teams and the lack of a mobile app. Consider Folk if your business values automation and integration with tools like Gmail and LinkedIn.

  • Best for small to large businesses seeking a customizable CRM.

  • Suitable for businesses across all industries.

  • Best for small to medium businesses (1-1000 employees) seeking streamlined sales and relationship management.

  • Suitable for businesses across all industries looking to improve sales outcomes and operational efficiency.

Attio and folk features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Group management
    Not supported

    Attio does not explicitly support user group management.

    Supported

    Folk allows creating and managing user groups, including access control and custom fields.

  • Real-time reporting
    Supported

    Attio offers real-time reporting and analytics for timely, data-driven decisions.

    Not supported

    Folk CRM does not offer real-time reporting.

  • Cloud integration
    Supported

    Attio integrates with cloud storage services like Dropbox, Google Drive, Box, and OneDrive.

    Supported

    Folk integrates with various cloud platforms and services, including Gmail and Zapier.

  • Integrations
    Supported

    Attio integrates with various tools for seamless data exchange.

    Supported

    Folk integrates with various tools via Zapier, native integrations, and API keys.

  • CRM integration
    Supported

    Attio CRM offers robust integration capabilities, encompassing lead management, sales automation, and data synchronization through integrations like Zapier and Hightouch. It excels in automating workflows, synchronizing data, and managing leads and sales processes, solidifying its comprehensive approach to managing sales and customer interactions.

    Supported

    Folk CRM offers robust features for CRM integration, lead management, sales automation, and data synchronization through native features and integrations. This includes contact and pipeline management, email automation, and integrations with various tools like Zapier, ensuring comprehensive CRM connectivity.

  • Account management
    Supported

    Attio CRM supports account management, including managing accounts (companies) with customizable fields, associating contacts, tracking deals, logging activities, and facilitating team collaboration.

    Supported

    Folk CRM allows managing companies, contacts, activities and deals. It can be integrated with other tools for automation.

Qualities

  • Value and Pricing Transparency
    No data
    +0.37
    Rather positive sentiment
  • Customer Service
    No data
    +0.91
    Strongly positive sentiment
  • Ease of Use
    No data
    +0.93
    Strongly positive sentiment
  • Reliability and Performance
    No data
    +0.48
    Rather positive sentiment
  • Ease of Implementation
    No data
    +0.83
    Strongly positive sentiment
  • Scalability
    No data
    -0.18
    Neutral sentiment

Attio and folk Pricing

Attio offers a tiered subscription model with monthly and annual billing options. A free plan is available for very small teams (up to 3 users). All plans include core features like real-time contact syncing and automatic data enrichment. Higher tiers unlock additional features such as private lists, enhanced email sending, advanced data enrichment, adjustable permissions, unlimited reporting, SAML and SSO, and custom billing.
Plans

See full Pricing page

Folk offers a 2-week free trial. The pricing is per member, per month, and billed annually or monthly. They offer tiered subscription plans with different usage limits.
Plans

User sentiment

Rather positive
+0.35

See full Pricing page

Attio and folk review insights

Users love

No data

  • Seamless LinkedIn integration for easy lead import.
  • User-friendly interface and easy setup.
  • Helpful and responsive customer support.
  • Effective email campaign management.

Users dislike

No data

  • Limited functionality for larger teams.
  • Lack of a mobile app.
  • Pricing can be expensive for small teams.
  • Limited custom object and deal object creation.

Attio and folk Ratings

  • G2
    4.8/5
    (16)
  • Glassdoor
    5.0/5
    (3)
  • G2
    4.4/5
    (158)

Company health

Employee growth

76% increase in the last year
30% increase in the last year

Web traffic

9% decrease in the last quarter
33% decrease in the last quarter

Financing

May 2024 - $64M
No data

How customizable are Attio's data fields compared to Folk's?

Attio is described as "highly customizable" with flexible templates and custom fields, suggesting a high degree of customization. Folk allows custom fields for user groups, but its overall customizability is not explicitly emphasized in the provided description. Therefore, Attio likely offers more extensive data field customization than Folk.

Which product better supports scaling for a rapidly growing team, Attio or Folk?

Attio is better suited for scaling for a rapidly growing team. While Folk is designed for small to medium businesses and notes limitations for larger teams, Attio explicitly targets businesses of all sizes, including large enterprises. Attio's pricing model also reflects this scalability, offering tiered plans designed for growing teams and large organizations. Furthermore, Attio's higher LinkedIn employee growth suggests more resources and capacity to support expanding customer bases.

What are the advantages of Attio?

Attio offers greater customizability compared to folk, allowing businesses to tailor the CRM to their specific needs. Attio emphasizes real-time collaboration features, such as co-editing, which may be advantageous for teams working closely together. Attio also highlights its robust data analysis and reporting capabilities, potentially providing deeper insights into customer relationships. Finally, Attio's pricing offers a free plan for very small teams, while folk's lowest-cost plan starts at $20/user/month after a 14-day trial.

What are the disadvantages of Attio?

Attio lacks user reviews detailing specific dislikes, making it difficult to pinpoint precise disadvantages. However, its pricing, while offering a free plan, may be less competitive than alternatives like Folk for smaller teams. Furthermore, without user feedback, potential usability issues or feature gaps remain unknown, unlike Folk where users have noted limitations for larger teams and a lack of a mobile app.

Is Attio cheaper than folk?

Attio's pricing starts at $0 for a free plan, then goes to $29, $59, and $119. Folk's pricing is $20, $40, and $80. Therefore, Attio has a free plan which is cheaper than folk, but its paid plans are generally more expensive than folk's.

Alternatives to Attio and folk

Logo of Pipedrive
attio vs Pipedrive
Easy-to-use CRM helps sales teams close deals and grow revenue.
Read more
Logo of Salesforce Sales Cloud
attio vs Salesforce Sales Cloud
Streamlines sales, manages contacts, boosts productivity, closes deals.
Read more
Logo of Close
attio vs Close
The sales CRM that helps you close deals faster.
Read more
Logo of Nutshell
attio vs Nutshell
Simple CRM and email marketing for growing businesses.
Read more
Logo of Affinity
attio vs Affinity
Relationship intelligence CRM. Automates data, reveals insights, closes deals.
Read more
Logo of CrmOne
attio vs CrmOne
Free, all-in-one CRM with AI chatbot for better customer relationships.
Read more
Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?
Did this help you select your product?
Other issues? Vote & Let us know
NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.