Attio vs Fireberry

by Gralio Feb 18, 2025

Attio and Fireberry are both CRM solutions catering to different needs. Attio prioritizes customization and flexibility, making it ideal for businesses with unique workflows. Fireberry focuses on integration with popular platforms like Google and Microsoft, simplifying data management for users already invested in those ecosystems.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 34 reviews and 60 websites, saving 41 minutes of reading.

About

Attio is a highly customizable CRM platform designed for businesses of all sizes. It allows you to build a CRM tailored to your specific needs with flexible templates, custom fields, and real-time data integration. Attio emphasizes team collaboration with features like real-time co-editing and built-in communication tools. It also offers data analysis and reporting capabilities to gain insights from your customer relationships. Attio prioritizes data security and complies with industry standards.
Fireberry is a customizable CRM designed for small and medium businesses. It helps you manage sales, improve customer relationships, and streamline operations all in one platform. Fireberry offers automation features, data insights, and integrations with popular tools like Google and Microsoft products. Its highly adaptable design lets you tailor the system to your specific needs.

Summary

Main difference
Attio excels in customization, allowing you to tailor the CRM to your specific workflows. Fireberry shines with its seamless integrations with Google and Microsoft products, simplifying data management for users already within those ecosystems.

Relative strengths of Attio (compared to Fireberry)

  • Highly customizable with flexible templates and custom fields.

  • Real-time collaboration features enhance teamwork.

  • Strong API integration for connecting with various business tools.

Relative weaknesses of Attio (compared to Fireberry)

  • Limited native integrations with Google and Microsoft products.

  • Less suitable for businesses heavily reliant on those ecosystems.

  • Pricing can be complex with multiple tiers.

What companies are using Attio and Fireberry?

Who is using Attio and Fireberry?

Who should use Attio VS. Fireberry

Attio is a customizable CRM ideal for small businesses seeking enhanced customer relationship management and team collaboration. It offers flexible templates, custom fields, real-time data integration, and built-in communication tools. Attio helps businesses gain valuable insights from customer data with its robust reporting capabilities.

Fireberry is a customizable CRM designed for small to medium businesses to manage sales, improve customer relationships, and streamline operations. It offers automation, data insights, and integrations with popular tools. Its adaptable design allows tailoring to specific business needs.

  • Best for small businesses seeking a highly customizable CRM.

  • Suitable for businesses across various industries seeking enhanced customer relationship management.

  • Ideal for small to medium-sized businesses.

  • A good fit for businesses in professional services, non-profit, or government sectors.

Attio and Fireberry features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • CRM integration
    Supported

    Attio CRM offers robust integration capabilities, encompassing lead management, sales automation, and data synchronization through integrations like Zapier and Hightouch. It excels in automating workflows, synchronizing data, and managing leads and sales processes, solidifying its comprehensive approach to managing sales and customer interactions.

    Supported

    Fireberry supports CRM integration for lead management, sales automation, and data synchronization.

  • Account management
    Supported

    Attio CRM supports account management, including managing accounts (companies) with customizable fields, associating contacts, tracking deals, logging activities, and facilitating team collaboration.

    Supported

    Fireberry supports account management, including contacts, deals, and activities.

  • Salesforce integration
    Partially supported

    Attio can be integrated with Salesforce using third-party automation tools like Relay.app, Zapier, and Stacksync. These tools allow for data synchronization and automated workflows between Attio and Salesforce.

    Partially supported

    Fireberry does not directly integrate with Salesforce, but custom integrations might be possible via API.

  • Mobile app
    Not supported

    Attio mobile app provides only viewing of the contact details, other CRM functionality is not mentioned.

    Supported

    Fireberry offers a mobile app with substantial functionality for managing business activities.

  • API integration
    Supported

    Attio provides a robust API that supports custom integrations with various business tools, ensuring flexibility and security in data exchange and automation.

    Supported

    Fireberry offers API access for custom integrations with other business tools.

  • Workflow Automation
    Supported

    Attio has robust workflow automation capabilities including a visual workflow builder, integrations with popular tools and AI-enhanced automations. This allows users to automate many tasks, improving efficiency and reducing manual effort.

    Supported

    Fireberry supports sales workflow automation and task automation.

Qualities

  • Value and Pricing Transparency
    No data
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  • Customer Service
    No data
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  • Ease of Use
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  • Reliability and Performance
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  • Ease of Implementation
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  • Scalability
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Attio and Fireberry Pricing
Attio's pricing model is seat-based with monthly or annual billing. They offer a free plan for very small teams and paid plans with increasing features for growing teams, scaling businesses, and large organizations.
Plans

See full Pricing page

No data

See full Pricing page

Attio and Fireberry review insights

34 reviews analysed from

Users love

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Users dislike

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Attio and Fireberry Ratings

  • G2
    4.8/5
    (16)
  • Glassdoor
    5.0/5
    (3)
  • G2
    4.9/5
    (21)

Company health

Employee growth

76% increase in the last year
2% decrease in the last year

Web traffic

9% decrease in the last quarter
9% decrease in the last quarter

Financing

May 2024 - $64M
No data

How customizable are Attio and Fireberry's reporting features?

Attio's reporting features are not explicitly detailed, though its product description mentions data analysis and reporting capabilities. Fireberry, on the other hand, explicitly states customizable dashboards and reports as a core feature. Therefore, based on available information, Fireberry appears to offer more readily customizable reporting than Attio.

Which product offers better mobile functionality for CRM access?

Fireberry offers better mobile functionality for CRM access as it explicitly states that it offers a mobile app with substantial functionality. Attio does not mention any mobile app or mobile-specific features in its description.

What are the advantages of Attio?

Attio offers greater flexibility and customization compared to Fireberry, allowing businesses to tailor the CRM to their specific workflows. Attio's emphasis on real-time collaboration features, such as co-editing, promotes better teamwork. While both offer API integrations, Attio's robust API and integrations with tools like Zapier and Hightouch might provide more extensive connectivity options. Finally, Attio offers a free plan, making it more accessible for very small teams or those wanting to test the platform before committing to a paid subscription.

What are the disadvantages of Attio?

Attio lacks pricing transparency for its highest tier "Enterprise" plan, and its suitability for medium-sized businesses is questionable. While customizable, this can also translate to a more complex setup and potentially a steeper learning curve compared to simpler CRM solutions. Finally, limited user reviews compared to larger competitors make it harder to gauge real-world performance and user satisfaction across diverse scenarios.

Alternatives to Attio and Fireberry

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attio vs Salesforce Sales Cloud
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attio vs Pipedrive
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Close
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HubSpot Marketing Hub
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Salesloft
Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.
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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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