Attio vs Fireberry

by Gralio Feb 18, 2025

Attio and Fireberry are both CRM solutions catering to different needs. Attio prioritizes customization and flexibility, making it ideal for businesses with unique workflows. Fireberry focuses on integration with popular platforms like Google and Microsoft, simplifying data management for users already invested in those ecosystems.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 34 reviews and 60 websites, saving 41 minutes of reading.

Attio

Website LinkedIn Twitter

Fireberry

Website LinkedIn

About

Attio is a highly customizable CRM platform designed for businesses of all sizes. It allows you to build a CRM tailored to your specific needs with flexible templates, custom fields, and real-time data integration. Attio emphasizes team collaboration with features like real-time co-editing and built-in communication tools. It also offers data analysis and reporting capabilities to gain insights from your customer relationships. Attio prioritizes data security and complies with industry standards.

Fireberry is a customizable CRM designed for small and medium businesses. It helps you manage sales, improve customer relationships, and streamline operations all in one platform. Fireberry offers automation features, data insights, and integrations with popular tools like Google and Microsoft products. Its highly adaptable design lets you tailor the system to your specific needs.

Summary

Main difference

Attio excels in customization, allowing you to tailor the CRM to your specific workflows. Fireberry shines with its seamless integrations with Google and Microsoft products, simplifying data management for users already within those ecosystems.

Relative strengths of Attio (compared to Fireberry)

Highly customizable with flexible templates and custom fields.
Real-time collaboration features enhance teamwork.
Strong API integration for connecting with various business tools.

Relative weaknesses of Attio (compared to Fireberry)

Limited native integrations with Google and Microsoft products.
Less suitable for businesses heavily reliant on those ecosystems.
Pricing can be complex with multiple tiers.

What companies are using Attio and Fireberry?

No data

Who is using Attio and Fireberry?

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

Bill Stathopoulos

CEO, SalesCaptain

David Khaydatov

Account Executive at SuperDial

Kate Donnellan

Founding Marketer at Plain

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

No data

Who should use Attio VS. Fireberry

Attio is a customizable CRM ideal for small businesses seeking enhanced customer relationship management and team collaboration. It offers flexible templates, custom fields, real-time data integration, and built-in communication tools. Attio helps businesses gain valuable insights from customer data with its robust reporting capabilities.

Fireberry is a customizable CRM designed for small to medium businesses to manage sales, improve customer relationships, and streamline operations. It offers automation, data insights, and integrations with popular tools. Its adaptable design allows tailoring to specific business needs.

Best for small businesses seeking a highly customizable CRM.
Suitable for businesses across various industries seeking enhanced customer relationship management.

Ideal for small to medium-sized businesses.
A good fit for businesses in professional services, non-profit, or government sectors.

Attio and Fireberry features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

CRM integration

Supported

Attio CRM offers robust integration capabilities, encompassing lead management, sales automation, and data synchronization through integrations like Zapier and Hightouch. It excels in automating workflows, synchronizing data, and managing leads and sales processes, solidifying its comprehensive approach to managing sales and customer interactions.

Supported

Fireberry supports CRM integration for lead management, sales automation, and data synchronization.
Account management

Supported

Attio CRM supports account management, including managing accounts (companies) with customizable fields, associating contacts, tracking deals, logging activities, and facilitating team collaboration.

Supported

Fireberry supports account management, including contacts, deals, and activities.
Salesforce integration

Partially supported

Attio can be integrated with Salesforce using third-party automation tools like Relay.app, Zapier, and Stacksync. These tools allow for data synchronization and automated workflows between Attio and Salesforce.

Partially supported

Fireberry does not directly integrate with Salesforce, but custom integrations might be possible via API.
Mobile app

Not supported

Attio mobile app provides only viewing of the contact details, other CRM functionality is not mentioned.

Supported

Fireberry offers a mobile app with substantial functionality for managing business activities.
API integration

Supported

Attio provides a robust API that supports custom integrations with various business tools, ensuring flexibility and security in data exchange and automation.

Supported

Fireberry offers API access for custom integrations with other business tools.
Workflow Automation

Supported

Attio has robust workflow automation capabilities including a visual workflow builder, integrations with popular tools and AI-enhanced automations. This allows users to automate many tasks, improving efficiency and reducing manual effort.

Supported

Fireberry supports sales workflow automation and task automation.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Attio and Fireberry Pricing

Attio's pricing model is seat-based with monthly or annual billing. They offer a free plan for very small teams and paid plans with increasing features for growing teams, scaling businesses, and large organizations.

Plans

See full Pricing page

No data

See full Pricing page

Attio and Fireberry review insights

34 reviews analysed from

Users love

No data

Users dislike

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Attio and Fireberry Ratings

G2

4.8/5

(16)
Glassdoor

5.0/5

(3)

G2

4.9/5

(21)

Company health

Employee growth

76% increase in the last year

2% decrease in the last year

Web traffic

9% decrease in the last quarter

Financing

May 2024 - $64M

No data

How customizable are Attio and Fireberry's reporting features?

Attio's reporting features are not explicitly detailed, though its product description mentions data analysis and reporting capabilities. Fireberry, on the other hand, explicitly states customizable dashboards and reports as a core feature. Therefore, based on available information, Fireberry appears to offer more readily customizable reporting than Attio.

Which product offers better mobile functionality for CRM access?

Fireberry offers better mobile functionality for CRM access as it explicitly states that it offers a mobile app with substantial functionality. Attio does not mention any mobile app or mobile-specific features in its description.

What are the advantages of Attio?

Attio offers greater flexibility and customization compared to Fireberry, allowing businesses to tailor the CRM to their specific workflows. Attio's emphasis on real-time collaboration features, such as co-editing, promotes better teamwork. While both offer API integrations, Attio's robust API and integrations with tools like Zapier and Hightouch might provide more extensive connectivity options. Finally, Attio offers a free plan, making it more accessible for very small teams or those wanting to test the platform before committing to a paid subscription.

What are the disadvantages of Attio?

Attio lacks pricing transparency for its highest tier "Enterprise" plan, and its suitability for medium-sized businesses is questionable. While customizable, this can also translate to a more complex setup and potentially a steeper learning curve compared to simpler CRM solutions. Finally, limited user reviews compared to larger competitors make it harder to gauge real-world performance and user satisfaction across diverse scenarios.

Alternatives to Attio and Fireberry

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Close is a CRM designed for small to medium-sized businesses, particularly focused on sales teams. It offers a unified platform for managing contacts, making calls, sending emails, and tracking deals, all within the same system. Close aims to simplify sales processes, automate tasks, and increase productivity. They offer transparent pricing, free data migration, and a 14-day free trial.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Salesloft

Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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