Asana vs Zendesk Support Suite

by Gralio Apr 24, 2025

Asana and Zendesk Support Suite serve fundamentally different purposes. Asana excels at internal project and task management, helping teams organize and collaborate on work. Zendesk Support Suite focuses on external customer service, providing tools to manage customer interactions and support requests across various channels.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 9962 reviews and 60 websites, saving 2 days, 7 hours, 50 minutes of reading.

Logo of Asana
Logo of Zendesk Support Suite

About

Asana is a work management platform designed to help teams organize tasks, projects, and goals in one shared space. It offers tools to improve team collaboration, transparency, and accountability. Used by companies of all sizes, it's particularly beneficial for managing complex projects and keeping everyone aligned on priorities. Features include task assignments, progress tracking, deadline setting, and communication tools. Asana aims to streamline workflows, enhance team productivity, and provide a clear overview of project statuses.
Zendesk Support Suite is a customer service software solution designed to help businesses of all sizes provide excellent customer support. It offers a range of tools, including messaging, live chat, AI-powered automation, and a self-service help center. It aims to improve agent productivity, personalize customer interactions across various channels (like social media and email), and streamline workflows to increase efficiency. Zendesk emphasizes data-driven decision-making and boasts a user-friendly interface that integrates with numerous other business applications.

Summary

Main difference
Asana is fundamentally a work management platform focused on internal projects and tasks, while Zendesk Support Suite is a customer service platform designed for managing external customer interactions and support. Asana helps teams organize their work, whereas Zendesk helps businesses support their customers.

Relative strengths of Asana (compared to Zendesk Support Suite)

  • Superior Project and Task Management: Asana provides robust features like detailed task breakdowns, multiple project views (lists, boards, timelines), and dependency tracking, specifically designed for managing internal work, which Zendesk lacks.

  • Stronger Internal Collaboration Focus: Asana excels at facilitating teamwork on projects through shared tasks, comments, progress updates, and workload management, fostering internal alignment.

  • More Flexible Work Visualization: Asana offers various ways to visualize project progress (List, Board, Timeline/Gantt, Calendar), catering to different team needs for internal planning and tracking, unlike Zendesk's focus on ticket queues.

Relative weaknesses of Asana (compared to Zendesk Support Suite)

  • No Native Customer Support Tools: Asana lacks the core functionalities of Zendesk, such as a ticketing system, live chat capabilities, or a customer help center, essential for direct customer service.

  • Limited External Communication Management: Asana is not built to manage communications across multiple customer channels (like email, social media, phone) centrally, which is a primary function of Zendesk.

  • Lacks Customer Service AI and Automation: While Asana automates internal workflows, Zendesk offers specific AI features for customer service, like automated responses, AI agents, and intelligent ticket routing, which Asana does not provide.

Who is using Asana and Zendesk Support Suite?

Clara Ma
'Ask a Chief of Staff' Founder
Lane R. Ellis
Digital Futurist, 41+ Years Online
COCOA
Prev VC, now angels 😇
Josh Payne
Partner OpenSky Ventures
Alina Sztoch (she/her)
CEO & Co-founder w Kubota
Show all 8 stacks
Ollie Forsyth
New Economies Founder
Olesia Krilyshyn
Sales Acceleration Specialist at Reply.io

Who should use Asana VS. Zendesk Support Suite

Asana is a work management tool designed to help teams organize their tasks and projects effectively. We find it's particularly good for keeping everyone on the same page, especially with its clear task assignments and progress tracking features. While users love the user-friendly interface and flexible project views (like lists, boards, and timelines), some mention the cost can be high and that customer support could be better. It integrates well with tools like Slack and Google Drive, making it a solid choice for teams needing better collaboration

Zendesk Support Suite is designed for businesses aiming to enhance their customer service across multiple channels like chat, email, and phone. We find it's often chosen for its integration capabilities and automation features, which users say can streamline support processes. However, some users mention frustrations with pricing flexibility and the responsiveness of customer support, which is something to consider when evaluating if it's the right fit for your team's needs

  • In our experience, Asana works well for teams of all sizes, from small businesses and mid-market companies to large enterprises needing project clarity.

  • While Asana is versatile across industries, we see it frequently used by Software, IT, and Telecommunications teams managing complex projects.

  • In our experience, Zendesk Support Suite works well for businesses of all sizes, from small teams to large enterprises needing robust support tools.

  • While Zendesk serves many sectors, we see it frequently used by Software, IT, and Telecommunications companies needing integrated customer support.

Asana and Zendesk Support Suite features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Shared workspaces
    Supported

    Asana supports shared workspaces within an organization, but not seamlessly across different organizations.

    Not supported

    Zendesk supports collaboration through a unified agent workspace and tools, but not explicitly shared workspaces.

  • Task Management
    Supported

    Asana allows users to create, assign, manage, and track tasks within projects.

    Partially supported

    Zendesk supports assigning and tracking tasks within customer service workflows, but not full project management.

  • AI Agents
    Supported

    Asana offers AI-powered agents to automate tasks and assist users within the platform.

    Supported

    Zendesk Support Suite uses AI-powered virtual assistants to automate tasks and provide support.

  • Time Tracking
    Supported

    Asana supports time tracking for tasks and projects, but this feature is limited to Advanced, Enterprise, and Enterprise+ subscription plans.

    Partially supported

    Time tracking is supported via third-party integrations like TMetric and Clockify.

  • Helpdesk integration
    Partially supported

    Asana integrates with helpdesk systems like Jitbit and HelpDesk via Zapier and other platforms.

    Supported

    Zendesk Support Suite supports the ability to integrate with helpdesk systems through its integration capabilities and the Zendesk Marketplace.

  • Team workspaces
    Partially supported

    Asana supports team workspaces for collaboration, but it does not have a specific feature for collaborating on surveys.

    Not supported

    Zendesk Support Suite does not support shared workspaces for team collaboration on surveys.

Qualities

  • Value and Pricing Transparency
    -0.35
    Rather negative sentiment
    -0.63
    Rather negative sentiment
  • Customer Service
    +0.41
    Rather positive sentiment
    +0.43
    Rather positive sentiment
  • Ease of Use
    +0.84
    Strongly positive sentiment
    +0.82
    Strongly positive sentiment
  • Reliability and Performance
    +0.84
    Strongly positive sentiment
    +0.26
    Neutral sentiment
  • Ease of Implementation
    +0.02
    Neutral sentiment
    +0.26
    Neutral sentiment
  • Scalability
    +0.31
    Rather positive sentiment
    +0.04
    Neutral sentiment

Asana and Zendesk Support Suite Pricing

Asana offers a free plan for individuals and small teams. The Starter and Advanced plans are tiered subscriptions with per-user pricing, billed monthly or annually. Enterprise and Enterprise+ plans require contacting sales for pricing. They also offer 50% off for nonprofits.
Plans

User sentiment

Rather negative
-0.35

See full Pricing page

Zendesk offers a suite of customer support plans billed per agent, monthly or annually, with a 20% discount for annual billing. They offer a free trial for their Suite Professional plan. Additional add-ons are available to enhance functionality.
Plans

User sentiment

Rather negative
-0.63

See full Pricing page

Asana and Zendesk Support Suite review insights

9962 reviews analysed from and

Users love

  • User-friendly interface, praised for its intuitive design.
  • Flexible project views: list, board, and calendar options.
  • Excellent integration with Slack, Google Drive, and Microsoft Teams.
  • Strong task management capabilities with deadlines, assignments, and progress tracking.
  • Seamless integration with a range of other products and platforms.
  • Strong automation features and configurable workflows.
  • The platform helps to expedite customer support procedures.
  • Provides strong automation features and configurable workflows.

Users dislike

  • High cost - the price per user is a deterrent for many teams.
  • Subtasks are not easily viewed in the main task view, requiring extra clicks.
  • Limited advanced reporting features.
  • Occasional bugs, freezing, and performance lags.
  • Payment methods and structure are convoluted and inflexible.
  • Account managers are solely focused on making money rather than helping customers.
  • Unresponsive and evasive support team, often citing vacations as a reason for delays.
  • Inability to downgrade user numbers in a timely manner, leading to unnecessary charges.

Asana and Zendesk Support Suite Ratings

  • G2
    4.3/5
    (2486)
  • Capterra
    4.5/5
    (2414)
  • Glassdoor
    4.1/5
    (806)
  • G2
    4.3/5
    (2589)
  • Capterra
    4.4/5
    (2473)
  • Glassdoor
    3.6/5
    (1913)

Company health

Employee growth

18% increase in the last year
13% increase in the last year

Web traffic

3% increase in the last quarter
8% decrease in the last quarter

Financing

April 2020 - $453M
May 2022 - $86M

How do Asana's project views compare to Zendesk's customer interaction channels?

Asana's project views are tools for internal work organization, allowing teams to visualize tasks and project progress through formats like lists, boards, timelines, and Gantt charts. Conversely, Zendesk's customer interaction channels are focused on external communication, providing various methods such as messaging, live chat, voice, email integration, and a help center for businesses to engage with and support their customers. Therefore, Asana's features help manage internal workflows, while Zendesk's features facilitate external customer communication and support.

Which product offers better integration with existing communication tools like Slack?

Based on the provided information, Asana offers better integration with existing communication tools like Slack. The "Users love" section for Asana specifically highlights its "Excellent integration with Slack, Google Drive, and Microsoft Teams." While Zendesk Support Suite is noted for "Seamless integration with a range of other products and platforms," it doesn't explicitly mention Slack integration as a key strength in the same way Asana does.

What are the advantages of Asana?

Asana is noted for its user-friendly and intuitive interface, making it relatively easy to use. Key advantages include its flexible project views (list, board, calendar, timeline, Gantt charts) catering to different workflow preferences, and strong task management capabilities that allow for clear assignments, deadlines, and progress tracking. Users also value its excellent integrations with common third-party tools like Slack, Google Drive, and Microsoft Teams, along with generally reliable performance.

What are the disadvantages of Asana?

Based on user feedback and ratings, Asana's disadvantages include its high cost per user, which can be a barrier for some teams. Users also find that subtasks are not easily visible within the main task view, requiring extra steps to access them. Additionally, the platform is reported to have limited advanced reporting capabilities and can occasionally suffer from bugs, freezing, or performance lags. Non-functional aspects like value and pricing transparency, customer service, ease of implementation, and scalability are also rated poorly.

Is Asana cheaper than Zendesk Support Suite?

Based on the provided information, Asana appears to be cheaper than Zendesk Support Suite. Asana offers a free 'Personal' plan, while Zendesk Support Suite's lowest listed tier is 'Support Team' at £15 per agent/month. Asana's first paid tier, 'Starter', costs $10.99 per user/month, which is numerically lower than Zendesk's starting price of £15 per agent/month. Asana's 'Advanced' plan at $24.99 is also significantly less expensive than Zendesk's 'Suite Team' (£45) and 'Suite Professional' (£89) plans. Both products have custom pricing for their highest enterprise tiers.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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