Amplitude Analytics vs AppsFlyer

by Gralio Feb 10, 2025

Amplitude Analytics and AppsFlyer cater to different needs within the digital analytics space. Amplitude excels in providing in-depth user behavior analysis for web and mobile, aiding product development and optimization. AppsFlyer specializes in mobile attribution and marketing ROI, making it better suited for marketers looking to optimize campaign performance. Mid-sized businesses should consider their primary focus (product vs. marketing) when choosing between the two.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2851 reviews and 60 websites, saving 16 hours, 20 minutes of reading.

Logo of Amplitude Analytics
Logo of AppsFlyer

About

Amplitude Analytics is a digital analytics platform that helps businesses understand how people use their websites and mobile apps. It offers tools to track user behavior, visualize data, and run experiments to improve user engagement and retention. Amplitude is particularly useful for product and growth teams who need to make data-driven decisions about their digital products. Its strengths include real-time analytics, detailed behavioral insights, and the ability to track users across different platforms. Many well-known companies use Amplitude to optimize their digital products and drive business growth.
AppsFlyer is a software platform that helps businesses understand and improve their mobile apps. It provides data and tools to track marketing campaigns, analyze user behavior, prevent fraud, and enhance user engagement. This data helps businesses make informed decisions about their app marketing strategies, understand what is working, and improve their return on investment. AppsFlyer is a trusted partner for many large companies and prioritizes user privacy.

Summary

Main difference
Amplitude Analytics is a comprehensive digital analytics platform focusing on detailed user behavior analysis across web and mobile platforms, making it ideal for product-focused teams. AppsFlyer specializes in mobile app attribution and marketing ROI measurement, particularly valuable for app-centric businesses prioritizing marketing campaign effectiveness.

Relative strengths of Amplitude Analytics (compared to AppsFlyer)

  • Stronger web analytics capabilities: Amplitude provides more comprehensive tools for analyzing website user behavior than AppsFlyer, which is primarily focused on mobile apps.

  • Deeper user behavior insights: Amplitude offers more granular user behavior analysis, allowing for a more nuanced understanding of user journeys and interactions.

  • Better for product teams: Amplitude's focus on product analytics makes it more suitable for product managers and growth teams seeking to optimize user engagement and retention within their digital products. AppsFlyer, on the other hand, serves primarily the need of Marketers

Relative weaknesses of Amplitude Analytics (compared to AppsFlyer)

  • Limited marketing attribution features compared to AppsFlyer: While Amplitude offers some attribution capabilities, it's not as robust as AppsFlyer's mobile-first attribution and marketing ROI measurement tools.

  • Less focus on mobile marketing: AppsFlyer provides stronger tools for managing and optimizing mobile ad campaigns, including fraud prevention and creative optimization, which are less developed in Amplitude.

  • Pricing complexity: Amplitude's pricing model can be less transparent than AppsFlyer's, particularly for larger plans, potentially making budget planning more challenging for mid-sized businesses.

What companies are using Amplitude Analytics and AppsFlyer?

Walmart is a customer
Walmart
BEREAL is a customer
BEREAL
DoorDash is a customer
DoorDash
CNBC is a customer
CNBC
Autodesk is a customer
Autodesk
Intuit is a customer
Intuit
adidas is a customer
adidas
Atlassian is a customer
Atlassian
Capital One is a customer
Capital One
Dropbox is a customer
Dropbox
No data

Who is using Amplitude Analytics and AppsFlyer?

Stan Rymkiewicz
Head of Growth at Default
Olesia Krilyshyn
Sales Acceleration Specialist at Reply.io
Ollie Forsyth
New Economies Founder

Who should use Amplitude Analytics VS. AppsFlyer

Amplitude Analytics is a robust digital analytics platform perfect for product and growth teams seeking data-driven insights. Users praise its fast, real-time data processing and extensive filtering options. However, some find the initial learning curve challenging. It's particularly valuable for optimizing user engagement and retention in digital products.

AppsFlyer helps businesses measure marketing ROI and understand user behavior. Its comprehensive mobile attribution and marketing analytics are praised, while some users mention data discrepancies and high pricing. Consider AppsFlyer if you need robust fraud detection and seamless integration with various ad networks.

  • Ideal for small to large businesses.

  • Best fit for E-commerce, Marketing, and Software companies.

  • Best for small, mid-sized, and enterprise businesses.

  • Ideal for E-commerce, Retail, Media & Entertainment, and Software companies.

Amplitude Analytics and AppsFlyer features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Customer Journey Analytics
    Supported

    Amplitude Analytics supports customer journey analytics, visualizing user behavior and motivations.

    Supported

    AppsFlyer supports customer journey analytics, including journey mapping and attribution modeling.

  • Easy Access to Insights
    Supported

    Amplitude provides pre-built dashboards, AI-powered analysis, and user profiles for easy access to insights.

    Supported

    AppsFlyer provides comprehensive analytics and real-time reporting for data-driven decisions.

  • Cross-Platform Measurement
    Supported

    Amplitude Analytics supports cross-platform user behavior measurement.

    Supported

    AppsFlyer supports cross-platform measurement for mobile, web, PC, and console.

  • Funnel analysis
    Supported

    Amplitude Analytics supports funnel analysis, allowing users to track progress and identify drop-off points.

    Supported

    AppsFlyer allows tracking user progress through a funnel and identifies drop-off points.

  • Underlying data access
    Supported

    Amplitude Analytics allows access to underlying data supporting funnel metrics, but direct raw data access may be limited.

    Supported

    AppsFlyer allows access to raw data supporting funnel metrics via downloads, API, or Data Locker.

  • Custom dashboards
    Supported

    Amplitude allows creating and sharing custom dashboards with charts and metrics.

    Supported

    AppsFlyer allows creating custom dashboards with various chart types and data visualization options.

Qualities

  • Value and Pricing Transparency
    -0.48
    Rather negative sentiment
    -0.51
    Rather negative sentiment
  • Customer Service
    +0.52
    Rather positive sentiment
    +0.37
    Rather positive sentiment
  • Ease of Use
    +0.69
    Rather positive sentiment
    +0.64
    Rather positive sentiment
  • Reliability and Performance
    +0.24
    Neutral sentiment
    +0.66
    Rather positive sentiment
  • Ease of Implementation
    +0.12
    Neutral sentiment
    +0.06
    Neutral sentiment
  • Scalability
    +0.43
    Rather positive sentiment
    +1
    Strongly positive sentiment

Amplitude Analytics and AppsFlyer Pricing

Amplitude offers four plans: Starter (free, up to 50k MTUs), Plus (from $49/month billed annually, up to 300k MTUs), Growth (custom MTUs, contact sales), and Enterprise (custom MTUs, contact sales). Early-stage startups (<$10M funding and <20 employees) receive one free year on the Growth plan. All plans include unlimited feature flags, Session Replay, Web Experimentation, and Activation.
Plans

User sentiment

Rather negative
-0.55

See full Pricing page

AppsFlyer utilizes a tiered pricing model with a free plan, a usage-based Growth plan, and a custom-priced Enterprise plan. The Growth plan starts with a Welcome Package offering 12K free conversions for the first year and a 30-day trial of select premium add-ons.
Plans

User sentiment

Rather negative
-0.42

See full Pricing page

Amplitude Analytics and AppsFlyer review insights

2834 reviews analysed from and

Users love

  • Fast interaction with the huge clickstream data.
  • Real time data support.
  • A lot of filters, avarage data and easy to share with other in my team
  • I like how quickly it can process my dashboards.
  • Much quicker than my experience with Tableau.
  • AppsFlyer is widely praised for its comprehensive mobile attribution and marketing analytics capabilities.
  • The platform offers robust fraud detection and prevention tools, particularly Protect360.
  • Users appreciate the user-friendly interface and ease of use for core features.
  • Seamless integration with various ad networks and marketing platforms is a major advantage.
  • AppsFlyer provides extensive documentation and resources to support users.

Users dislike

  • It can be a bit confusing, when we first started to use it we had a difficult time understanding the views
  • Customer attributes not fully supported - would be nice to also integrate with our experiment tool so we can only filter customers within a specifc experiment group
  • More flexibilities would be better
  • Some of the paramters are difficult to use.
  • Data discrepancies between AppsFlyer and internal or ad network data are a recurring complaint.
  • High pricing and complex pricing model are frequently criticized, especially for smaller businesses.
  • Customer support, while generally praised, can be slow or unresponsive at times.
  • Limited customization options for reports and dashboards.

Amplitude Analytics and AppsFlyer Ratings

  • G2
    4.5/5
    (2194)
  • Glassdoor
    3.8/5
    (191)
  • G2
    4.4/5
    (628)
  • Capterra
    4.4/5
    (55)
  • Glassdoor
    4.2/5
    (404)

Company health

Employee growth

11% increase in the last year
2% decrease in the last year

Web traffic

7% decrease in the last quarter
5% increase in the last quarter

Financing

April 2021 - $311M
August 2020 - $293M

How do Amplitude's behavioral analytics compare to AppsFlyer's attribution focus?

Amplitude focuses on detailed behavioral analytics, allowing businesses to understand how users interact with their product and identify areas for improvement in the user experience. AppsFlyer, while it does collect some behavioral data, primarily focuses on attribution, meaning it tracks the source of app installs and other conversions to measure the effectiveness of marketing campaigns. In short, Amplitude helps you understand *what* users are doing in your app, while AppsFlyer helps you understand *how* those users got there.

Which platform provides better cross-platform data for both web and mobile apps?

AppsFlyer provides better cross-platform data because it explicitly supports cross-platform measurement for mobile, web, PC, and console. While Amplitude Analytics allows tracking users across different platforms, AppsFlyer's features highlight a more comprehensive approach to cross-platform data collection and analysis.

What are the advantages of Amplitude Analytics?

Amplitude Analytics excels in providing granular user behavior analysis, offering detailed insights into how users interact with digital products. Its real-time analytics capabilities enable quick reactions to user activity and trends. Furthermore, Amplitude Analytics is praised for its speed and ease of sharing data within teams.

What are the disadvantages of Amplitude Analytics?

Amplitude Analytics can be complex and confusing for new users, requiring time to understand its functionalities and data views. The platform's pricing model lacks transparency, with hidden costs for essential features beyond the basic plan. Some users report limitations in customer attribute support and flexibility in customizing reports. Additionally, while Amplitude offers real-time data processing, its reliability and performance have been questioned by some users, especially with larger datasets.

Is Amplitude Analytics cheaper than AppsFlyer?

Amplitude Analytics offers a free plan, while AppsFlyer's cheapest paid plan is $0.07 per conversion after an initial free period. Therefore, depending on usage, Amplitude Analytics can be cheaper than AppsFlyer. For higher usage, a direct pricing comparison isn't possible without contacting sales for both products.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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