Agile CRM vs ActiveCampaign

by Gralio Feb 11, 2025

Agile CRM and ActiveCampaign offer distinct approaches to CRM and marketing automation. Agile CRM provides a tightly integrated suite at a competitive price point, ideal for businesses seeking an all-in-one solution. ActiveCampaign, while more expensive, offers superior marketing automation and broader integrations, catering to businesses with complex marketing needs.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5935 reviews and 50 websites, saving 1 day, 9 hours, 23 minutes of reading.

Agile CRM

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ActiveCampaign

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About

Agile CRM is an all-in-one customer relationship management tool designed for small to medium-sized businesses. It provides a range of features including sales and marketing automation, contact management, help desk support, and customer journey tracking. Agile CRM allows you to streamline your marketing and sales processes, nurture leads, and manage customer interactions from a single platform. It stands out by integrating various communication channels like email, phone, and social media, giving you a complete view of your customer interactions.

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Summary

Main difference

Agile CRM is a better choice for businesses prioritizing a unified platform for sales, marketing, and customer support, especially if cost-effectiveness is a primary concern. ActiveCampaign excels in advanced marketing automation and broader third-party integrations, making it suitable for businesses focused on sophisticated marketing campaigns and diverse software ecosystems.

Relative strengths of Agile CRM (compared to ActiveCampaign)

Offers a more integrated suite of sales, marketing, and service features.
Provides a more budget-friendly option, especially for smaller businesses.
Offers responsive and helpful customer support.

Relative weaknesses of Agile CRM (compared to ActiveCampaign)

Has less extensive marketing automation capabilities compared to ActiveCampaign.
Offers fewer integrations with third-party tools.
Can experience performance issues with larger datasets.

Who should use Agile CRM VS. ActiveCampaign

Agile CRM is a unified platform for sales, marketing, and customer support, designed for growing businesses. Users praise its intuitive interface and robust automation features, while some note occasional slowdowns and limited customization. A cost-effective solution praised for its excellent customer support.

ActiveCampaign is a marketing automation platform ideal for businesses seeking streamlined marketing and sales processes. Users praise its ease of use and comprehensive features like email automation and campaign tracking. However, some find the UI glitchy and loading times slow. Best for SMBs across various industries.

Ideal for small to medium-sized businesses seeking an affordable, all-in-one CRM.
A good fit for various industries, including Healthcare, Finance, E-commerce, and Retail.

Best for small to medium-sized businesses (SMBs) seeking robust marketing automation.
Ideal for various sectors, including E-commerce, Healthcare, and Finance.

Agile CRM and ActiveCampaign features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Newsletter Campaigns

Supported

Agile CRM allows creating custom email newsletters and tracking opens and clicks.

Supported

ActiveCampaign allows custom newsletters and tracks opens and clicks.
Campaign Nodes

Supported

Agile CRM uses campaign nodes to build marketing automation campaigns.

Supported

ActiveCampaign supports building complex marketing automation workflows using its automation features, which can be considered analogous to campaign nodes.
Adding Contacts to Campaigns

Supported

Contacts can be added to campaigns manually, via automation, and in bulk.

Supported

Contacts can be added to campaigns manually, via automation, and in bulk.
Drip Campaigns

Supported

Agile CRM supports automated drip campaigns for lead nurturing and onboarding with personalized content.

Supported

ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.
Workflow Automation

Supported

Agile CRM offers workflow automation to streamline sales processes and reduce manual effort.

Supported

ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

Qualities

Value and Pricing Transparency

+0.75

Strongly positive sentiment

-0.27

Neutral sentiment
Customer Service

+0.81

Strongly positive sentiment

+0.41

Rather positive sentiment
Ease of Use

+0.73

Strongly positive sentiment

+0.62

Rather positive sentiment
Reliability and Performance

+0.36

Rather positive sentiment

+0.24

Neutral sentiment
Ease of Implementation

-0.33

Rather negative sentiment

+0.18

Neutral sentiment
Scalability

No data

+0.08

Neutral sentiment

Agile CRM and ActiveCampaign Pricing

No data

User sentiment

Strongly positive

+0.75

See full Pricing page

No data

User sentiment

Neutral

-0.27

See full Pricing page

Agile CRM and ActiveCampaign review insights

5710 reviews analysed from and

Users love

User-friendly interface with drag-and-drop functionality.
Integrates sales, marketing, and service automation in one platform.
Strong automation capabilities, including email marketing and workflows.
Cost-effective pricing, especially for small businesses.
Excellent and responsive customer support via chat.

Easy to use and has all the features I need.
Campaigns get tracked and I know what works and what not.
Automations are easy to build.
My business is working while I am lying on my sofa.

Users dislike

Occasional reports of slow loading times, especially with larger datasets.
Email marketing bounces back and other email challenges.
Limited customization options, especially for the mobile app.
Issues with campaign nodes and automation limits.
Steep learning curve for advanced features and inadequate documentation.

The UI can be a bit glitchy.
It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
Prices for Brazil are expensive, there could be regional or student discounts.
Support in your own language would be nice.

Agile CRM and ActiveCampaign Ratings

G2

4.0/5

(350)
Capterra

4.1/5

(495)
TrustPilot

4.8/5

(158)
Glassdoor

3.1/5

(90)

G2

4.5/5

(2486)
Capterra

4.6/5

(2388)
TrustPilot

3.6/5

(67)
Glassdoor

3.6/5

(444)

Company health

Employee growth

9% decrease in the last year

4% increase in the last year

Web traffic

26% decrease in the last quarter

11% decrease in the last quarter

Financing

No data

January 2021 - $360M

How do Agile CRM's campaign nodes compare to ActiveCampaign's workflows?

Agile CRM uses "campaign nodes" as building blocks for its marketing automation, offering a visual way to design customer journeys. ActiveCampaign, on the other hand, uses "workflows" which also allow for automation but are generally considered more robust and flexible due to a wider range of triggers, actions, and logic options. While Agile CRM's nodes provide a simpler interface, ActiveCampaign's workflows offer greater depth and complexity for advanced automation needs.

Which product offers better integration with other business tools?

ActiveCampaign offers better integration with other business tools. It boasts over 900 integrations with popular business tools, while Agile CRM's integrations are not explicitly quantified and are mentioned as a general capability. This suggests ActiveCampaign provides more extensive pre-built integration options.

What are the advantages of Agile CRM?

Agile CRM offers a cost-effective, all-in-one solution integrating sales, marketing, and customer service features, which is particularly beneficial for small to medium-sized businesses. Users praise its user-friendly interface with drag-and-drop functionality and strong automation capabilities. It also offers excellent customer support.

What are the disadvantages of Agile CRM?

Agile CRM suffers from occasional slow loading times, particularly with larger datasets. Users also report email marketing challenges like bounces. Customization options, especially for the mobile app, are limited. Some users find a steep learning curve for advanced features, compounded by inadequate documentation. Finally, some have reported issues with campaign nodes and automation limits.

Alternatives to Agile CRM and ActiveCampaign

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

ConvergeHub

ConvergeHub is an all-in-one CRM designed for small and mid-sized businesses looking to manage customer interactions, sales, marketing, support, and billing within a single platform. It offers tools for lead generation, marketing automation, customer service management, and invoicing. ConvergeHub aims to provide a central hub for all customer-related activities, giving a complete view of each customer's journey. It features customizable dashboards and reporting tools to track key performance indicators. The software boasts a user-friendly interface and integrates with various third-party applications.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

EngageBay All-in-One Suite

EngageBay is an all-in-one customer relationship management (CRM) software designed for growing businesses. It combines marketing automation, sales tools, and customer support features within a single platform. With EngageBay, you can manage contacts, run marketing campaigns, automate sales processes, and provide customer support. It aims to be a cost-effective solution for businesses looking to streamline their operations and improve customer engagement.

Klaviyo

Klaviyo is a marketing automation platform designed for businesses of all sizes. It helps you create personalized marketing campaigns across email, SMS, and other channels. Klaviyo offers tools for email and SMS marketing, automation, segmentation, and data analysis. It stands out with its customer data platform, which provides a centralized view of customer information, enabling highly targeted campaigns. Klaviyo promises to help you increase conversions and customer lifetime value.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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