ActiveCampaign vs Vtiger Sales

by Gralio Feb 03, 2025

ActiveCampaign and Vtiger Sales cater to different needs. ActiveCampaign excels in marketing automation and lead nurturing, while Vtiger Sales focuses on sales process automation and customer relationship management. ActiveCampaign is a better choice for businesses prioritizing marketing-driven growth, while Vtiger Sales is more suitable for sales-focused organizations needing robust sales management tools.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4961 reviews and 20 websites, saving 1 day, 3 hours, 43 minutes of reading.

ActiveCampaign

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Vtiger Sales

Website LinkedIn Twitter

About

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Vtiger Sales is a customer relationship management (CRM) tool that helps businesses streamline their sales processes and increase revenue. It offers a range of features, including lead management, sales automation, opportunity tracking, and performance reporting. Vtiger Sales is suitable for businesses of all sizes and aims to improve sales efficiency by automating tasks, centralizing customer data, and providing insights to close deals faster. Its user-friendly design and customizable features make it a popular choice for sales teams looking to improve productivity and drive growth.

Summary

Main difference

ActiveCampaign is a marketing automation platform best for businesses focused on email marketing, automation, and lead nurturing. Vtiger Sales is a sales-focused CRM ideal for businesses prioritizing sales process automation, opportunity tracking, and centralized customer data management.

Relative strengths of ActiveCampaign (compared to Vtiger Sales)

Stronger marketing automation capabilities, including email marketing, automation workflows, and lead nurturing.
Wider range of integrations with over 900 business tools.
Superior customer journey personalization features.

Relative weaknesses of ActiveCampaign (compared to Vtiger Sales)

Less emphasis on sales process management compared to Vtiger.
Pricing can be complex and potentially more expensive.
User interface can be glitchy and slow at times.

Who should use ActiveCampaign VS. Vtiger Sales

ActiveCampaign is a marketing automation platform best for small to medium businesses seeking streamlined marketing and sales automation. Users praise its ease of use and automation capabilities, especially for email marketing. However, some find the UI glitchy and loading times slow. It's a great option for various industries, including E-commerce and Healthcare, looking to improve customer journeys and automate repetitive tasks.

Vtiger Sales CRM is a user-friendly platform ideal for small and medium businesses. It offers robust features like contact management, sales automation, and insightful reporting. Users praise its customizability and seamless integrations, while some note occasional slow loading times. If you're looking for an affordable way to streamline your sales, Vtiger is worth considering.

Best for small to medium-sized businesses.
Ideal for various sectors, including E-commerce, Healthcare, and Finance.

Best for small to medium-sized businesses seeking an affordable and comprehensive sales CRM.
A good fit across various industries, especially those focused on direct sales and customer relationships.

ActiveCampaign and Vtiger Sales features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Drip Campaigns

Supported

ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.

Supported

Vtiger Sales supports automated drip campaigns for lead nurturing and user onboarding.
Workflow Automation

Supported

ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

Supported

Vtiger Sales CRM offers workflow automation to reduce manual effort and boost efficiency.

Qualities

Value and Pricing Transparency

-0.27

Neutral sentiment

No data
Customer Service

+0.41

Rather positive sentiment

+1

Strongly positive sentiment
Ease of Use

+0.62

Rather positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

+0.24

Neutral sentiment

No data
Ease of Implementation

+0.18

Neutral sentiment

No data
Scalability

+0.08

Neutral sentiment

No data

ActiveCampaign and Vtiger Sales Pricing

No data

User sentiment

Neutral

-0.27

See full Pricing page

Vtiger CRM offers a mixed pricing model with Standard and Single App user licenses. Users can customize their plans with Booster Packs to increase feature limits.

Plans

See full Pricing page

ActiveCampaign and Vtiger Sales review insights

4894 reviews analysed from and

Users love

Easy to use and has all the features I need.
Campaigns get tracked and I know what works and what not.
Automations are easy to build.
My business is working while I am lying on my sofa.

Highly customizable and flexible to adapt to business needs.
User-friendly interface praised for its ease of use.
Integrates seamlessly with various third-party applications.
Excellent customer support, particularly praised for responsiveness.
Strong emphasis on customization and extensibility of the platform.
Robust reporting features provide valuable insights into sales data.

Users dislike

The UI can be a bit glitchy.
It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
Prices for Brazil are expensive, there could be regional or student discounts.
Support in your own language would be nice.

Loading times can be slow.
Limited customization options for certain features.
Dashboard needs improvement according to some users.
Some users find the interface outdated.
Issues with map feature functionality reported.
Occasional glitches and bugs experienced by users.

ActiveCampaign and Vtiger Sales Ratings

G2

4.5/5

(2486)
Capterra

4.6/5

(2388)
TrustPilot

3.6/5

(67)
Glassdoor

3.6/5

(444)

G2

4.2/5

(29)
Glassdoor

4.1/5

(60)

Company health

Employee growth

4% increase in the last year

8% increase in the last year

Web traffic

11% decrease in the last quarter

6% increase in the last quarter

Financing

January 2021 - $360M

No data

How do ActiveCampaign's marketing automation features compare to Vtiger's sales-focused CRM tools?

ActiveCampaign is a marketing automation platform emphasizing personalized customer journeys and automated campaigns across multiple channels. Vtiger, conversely, is a sales-focused CRM designed to streamline sales processes like lead management, opportunity tracking, and reporting. While ActiveCampaign includes some CRM and sales automation features, its core strength lies in marketing automation, whereas Vtiger prioritizes sales management and increasing revenue through sales pipeline optimization.

Which product better supports a business prioritizing email marketing over sales pipeline management?

ActiveCampaign better supports a business prioritizing email marketing. While Vtiger Sales offers sales pipeline management and workflow automation, ActiveCampaign's description explicitly highlights robust email marketing automation, personalized customer journeys across multiple channels, and pre-built templates. Furthermore, ActiveCampaign integrates with over 900 business tools, likely including email marketing platforms, demonstrating a greater focus on marketing integrations.

What are the advantages of ActiveCampaign?

ActiveCampaign offers a wider range of marketing automation features beyond sales CRM, including email marketing, SMS marketing, and automation workflows for various marketing tasks. It also boasts a larger library of pre-built integrations (900+) compared to Vtiger Sales, making it easier to connect with existing business tools. While user reviews for both products mention occasional performance issues, ActiveCampaign receives more positive feedback for ease of use, especially regarding its automation features.

What are the disadvantages of ActiveCampaign?

ActiveCampaign's user interface is sometimes criticized for being glitchy and slow, potentially impacting productivity. The pricing can be considered expensive in certain regions, lacking regional or student discounts. While it integrates with many tools, the quality and depth of these integrations can vary. Finally, multi-language support for customer service is limited, which could be a barrier for international users.

Alternatives to ActiveCampaign and Vtiger Sales

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Klaviyo

Klaviyo is a marketing automation platform designed for businesses of all sizes. It helps you create personalized marketing campaigns across email, SMS, and other channels. Klaviyo offers tools for email and SMS marketing, automation, segmentation, and data analysis. It stands out with its customer data platform, which provides a centralized view of customer information, enabling highly targeted campaigns. Klaviyo promises to help you increase conversions and customer lifetime value.

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

EngageBay All-in-One Suite

EngageBay is an all-in-one customer relationship management (CRM) software designed for growing businesses. It combines marketing automation, sales tools, and customer support features within a single platform. With EngageBay, you can manage contacts, run marketing campaigns, automate sales processes, and provide customer support. It aims to be a cost-effective solution for businesses looking to streamline their operations and improve customer engagement.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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