ActiveCampaign vs Odoo CRM

by Gralio Mar 10, 2025

ActiveCampaign and Odoo CRM cater to different business needs. ActiveCampaign is a marketing automation platform with robust features and integrations, ideal for businesses focused on lead nurturing and targeted campaigns. Odoo CRM is an open-source platform offering flexibility and customization, making it suitable for businesses that require a highly adaptable CRM to fit specific workflows.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5080 reviews and 50 websites, saving 1 day, 4 hours, 38 minutes of reading.

Logo of ActiveCampaign
Logo of Odoo CRM

About

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.
Odoo CRM is a cloud-based customer relationship management tool designed for businesses of all sizes. This open-source software helps sales teams manage leads, track opportunities, and improve sales performance. Its features include pipeline management, automated marketing campaigns, sales forecasting, and detailed reporting. Odoo CRM aims to streamline sales processes, boost productivity, and provide a central hub for customer interactions. Its user-friendly interface and integration with other Odoo applications make it a comprehensive solution for managing customer relationships.

Summary

Main difference
ActiveCampaign stands out with its comprehensive marketing automation capabilities, email marketing, SMS marketing, and extensive integrations, making it a strong choice for businesses focused on targeted campaigns and lead nurturing. Odoo CRM excels in its open-source nature, flexibility, and deep customization options, which makes it better suited for businesses that need a highly adaptable CRM that can be tailored to their specific workflows.

Relative strengths of ActiveCampaign (compared to Odoo CRM)

  • Stronger marketing automation capabilities with advanced features like email marketing, SMS marketing and over 900 integrations.

  • Provides pre-built automation recipes and templates to streamline marketing efforts, saving time and resources.

  • Offers a more user-friendly interface according to user reviews, which can reduce the learning curve for new users.

Relative weaknesses of ActiveCampaign (compared to Odoo CRM)

  • Limited customization compared to Odoo CRM’s open-source nature, restricting flexibility for unique business needs.

  • Can be more expensive than Odoo CRM, especially for smaller businesses or those with limited budgets.

  • User reviews mention occasional glitches and slow loading times, potentially impacting productivity.

Who should use ActiveCampaign VS. Odoo CRM

ActiveCampaign is a marketing automation platform empowering businesses to personalize customer journeys. Users praise its ease of use and effective campaign tracking, highlighting automated workflows that free up time. Some users mention occasional UI glitches and slow loading times. ActiveCampaign integrates with numerous business tools and offers pre-built templates for streamlined marketing.

Odoo CRM is an open-source, customizable CRM perfect for businesses of all sizes. Users praise its seamless integrations and insightful reporting. However, some find the initial setup complex and the mobile app limited. Consider Odoo if you need a flexible, cost-effective CRM but be prepared for a learning curve.

  • Ideal for businesses of all sizes seeking streamlined marketing and sales automation.

  • Strong fit for various sectors, including Healthcare, Finance, E-commerce, and Retail.

  • Ideal for small to large businesses seeking an open-source CRM.

  • Suitable for businesses across various industries seeking enhanced customer relationship management.

ActiveCampaign and Odoo CRM features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Mobile Sales Activity Access
    Supported

    ActiveCampaign's mobile app allows managing leads, opportunities, and customer interactions.

    Supported

    Odoo CRM allows managing leads, opportunities, and customer interactions on mobile.

  • Automated Inbound Lead Creation
    Partially supported

    ActiveCampaign automates lead creation from emails and CRM integrations. Other sources may require custom integrations.

    Partially supported

    Odoo CRM automates lead creation from emails and website forms. Other sources are not confirmed.

  • Simplified Sales Processes
    Partially supported

    ActiveCampaign simplifies sales processes by automating tasks, managing pipelines, and reducing manual data entry. Sending quotes may require integrations.

    Supported

    Odoo CRM simplifies sales processes such as sending quotes and managing pipelines.

  • Drip Campaigns
    Supported

    ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.

    Partially supported

    Drip campaigns are supported via the Drip Mass Mailing module or by integrating with Drip via Zapier.

  • Workflow Automation
    Supported

    ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

    Supported

    Odoo CRM supports workflow automation to automate sales workflows and tasks, reducing manual effort and improving efficiency.

Qualities

  • Value and Pricing Transparency
    -0.28
    Neutral sentiment
    +0.33
    Rather positive sentiment
  • Customer Service
    +0.42
    Rather positive sentiment
    +0.33
    Rather positive sentiment
  • Ease of Use
    +0.65
    Rather positive sentiment
    +1
    Strongly positive sentiment
  • Reliability and Performance
    +0.21
    Neutral sentiment
    +0.33
    Rather positive sentiment
  • Ease of Implementation
    +0.21
    Neutral sentiment
    -0.14
    Neutral sentiment
  • Scalability
    +0.12
    Neutral sentiment
    +0
    Neutral sentiment

ActiveCampaign and Odoo CRM Pricing

ActiveCampaign offers four main pricing tiers: Starter, Plus, Pro, and Enterprise. Each tier offers a different set of features and contact limits. Add-ons are available to enhance CRM capabilities and add SMS marketing.
Plans

User sentiment

Neutral
-0.28

See full Pricing page

No data
We couldn't find a pricing page for Odoo CRM.

ActiveCampaign and Odoo CRM review insights

5013 reviews analysed from and

Users love

  • Easy to use and has all the features I need.
  • Campaigns get tracked and I know what works and what not.
  • Automations are easy to build.
  • My business is working while I am lying on my sofa.
  • Odoo CRM is user-friendly and easy to use, especially for managing sales pipelines and tracking leads.
  • The software is highly customizable and integrates seamlessly with other Odoo applications.
  • Odoo CRM is open-source, making it a cost-effective solution compared to other CRMs.
  • The platform's reporting features provide clear insights into sales activities and customer interactions.
  • Excellent customer service is frequently praised.

Users dislike

  • The UI can be a bit glitchy.
  • It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
  • Prices for Brazil are expensive, there could be regional or student discounts.
  • Support in your own language would be nice.
  • Odoo CRM can have a steep learning curve for new users, and advanced features may require additional configuration.
  • The mobile app is underwhelming with limited functionality.
  • Some users find the user interface to be outdated and clunky.
  • Odoo CRM can be slow and require a lot of technical skills to set up, especially for medium-sized businesses.

ActiveCampaign and Odoo CRM Ratings

  • G2
    4.5/5
    (2486)
  • Capterra
    4.6/5
    (2388)
  • Glassdoor
    3.6/5
    (444)
  • G2
    4.1/5
    (139)
  • Glassdoor
    3.9/5
    (958)

Company health

Employee growth

4% increase in the last year
31% increase in the last year

Web traffic

11% decrease in the last quarter
4% increase in the last quarter

Financing

January 2021 - $360M
July 2024 - $1B

How do ActiveCampaign's pre-built automation recipes compare to Odoo's workflow customization?

ActiveCampaign emphasizes pre-built automation recipes designed for various marketing tasks, allowing users to quickly implement common automations. Odoo, while also offering automation, focuses on highly customizable workflows. This means ActiveCampaign is potentially faster to get started with for common use cases, while Odoo offers greater flexibility for complex or unique business processes requiring extensive customization.

Which product better integrates with existing marketing tools besides its own ecosystem?

ActiveCampaign states integration with over 900 business tools, suggesting broader integration capabilities compared to Odoo CRM, which primarily integrates within its own ecosystem. Therefore, ActiveCampaign better integrates with existing marketing tools outside its ecosystem.

What are the advantages of ActiveCampaign?

ActiveCampaign offers superior marketing automation capabilities focused on personalized customer journeys across multiple channels, including email, SMS, and ads. It also boasts a broader range of pre-built integrations (900+) compared to Odoo CRM, streamlining connections with existing business tools. While both offer workflow automation, ActiveCampaign's emphasis on marketing automation makes it better suited for marketing-driven organizations.

What are the disadvantages of ActiveCampaign?

ActiveCampaign users report occasional glitches and slow loading times in the UI, which can hinder productivity. The pricing can be expensive in certain regions, lacking regional or student discounts. While it boasts many integrations, the quality and functionality of these integrations can vary. Finally, multi-language support for both the platform and customer service is limited, potentially posing a barrier for international teams.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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