ActiveCampaign and Landingi offer distinct marketing solutions. ActiveCampaign provides a full suite of marketing automation tools including email marketing, CRM, and sales automation. Landingi focuses on simplifying landing page creation and campaign management, making it a more focused solution for lead generation.
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ActiveCampaign
Landingi
About
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.
Landingi is a landing page building platform designed for marketers in mid-size companies to create and manage marketing campaigns. It offers an intuitive drag-and-drop editor, pre-designed templates, and integrations with popular marketing tools. Landingi simplifies campaign creation, from design and launch to optimization and lead capture. It enables users to build landing pages and pop-ups, conduct A/B testing, and integrate with existing marketing workflows to streamline efforts and improve campaign effectiveness.
Summary
Main difference
ActiveCampaign is a comprehensive marketing automation platform ideal for businesses needing robust email marketing, CRM, and sales automation. Landingi specializes in landing page creation and campaign management, making it a better choice for businesses focused on lead generation and conversion optimization.
Relative strengths of ActiveCampaign (compared to Landingi)
Stronger email marketing and automation capabilities.
Integrated CRM and sales automation features.
Wider range of integrations with business tools.
Relative weaknesses of ActiveCampaign (compared to Landingi)
Less intuitive landing page builder compared to Landingi.
More complex interface for users primarily focused on landing pages.
Potentially higher cost depending on required features.
Who should use ActiveCampaign VS. Landingi
ActiveCampaign is a robust marketing automation platform empowering businesses to personalize customer journeys. Users praise its ease of use and comprehensive features, especially for email automation and campaign tracking. However, some find the UI glitchy and loading times slow. Perfect for businesses seeking an all-in-one marketing solution.
Landingi is a user-friendly landing page builder ideal for marketers in small to mid-sized companies. Its intuitive drag-and-drop interface and customizable templates simplify campaign creation. Users praise its cost-effectiveness and responsive customer support, while some note occasional issues with image resolution and publishing. Landingi offers valuable features for businesses seeking an affordable, easy-to-use platform to enhance their marketing efforts.
Best for small to medium-sized businesses seeking growth.
Ideal for various sectors, including e-commerce, healthcare, and finance.
Best fit for small to mid-sized companies seeking streamlined campaign management.
Ideal for marketing, e-commerce, software, and education sectors.
ActiveCampaign and Landingi features
Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
Landing page builder
Partially supported
ActiveCampaign supports landing page building with templates and drag-and-drop, but lacks A/B testing.
Supported
Landingi offers templates, drag-and-drop interface, A/B testing, and integrations.
Lightbox optimization
Partially supported
ActiveCampaign supports lightbox optimization via third-party integrations.
Supported
Landingi supports customizable lightboxes for lead capture, promotions, and offers.
Platform Integrations
Supported
ActiveCampaign offers over 950 integrations for efficient workflow management.
Supported
Landingi offers integrations with many platforms via Zapier and native integrations.
Drip Campaigns
Supported
ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.
Not supported
Landingi does not appear to support drip campaigns directly.
Workflow Automation
Supported
ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.
Partially supported
Landingi supports workflow automation via third-party integrations like Zapier.
Campaigns get tracked and I know what works and what not.
Automations are easy to build.
My business is working while I am lying on my sofa.
Cost-effective landing page creation platform, cheaper than alternatives like Instapage.
Simple and highly functional, with an intuitive drag-and-drop interface.
Excellent and responsive customer support.
Wide range of customizable templates.
Users dislike
The UI can be a bit glitchy.
It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
Prices for Brazil are expensive, there could be regional or student discounts.
Support in your own language would be nice.
Image resolution is not high quality, images look grainy.
Publishing of pages is not always reflected on the live site, requiring multiple publishes.
Advanced features can be complex to navigate.
Some users find the free trial misleading as it requires payment information.
ActiveCampaign and Landingi Ratings
G2
4.5/5
(2477)
Capterra
4.6/5
(2388)
TrustPilot
3.6/5
(67)
Glassdoor
3.6/5
(444)
G2
4.5/5
(310)
Capterra
4.8/5
(179)
Glassdoor
3.3/5
(2)
Company health
Employee growth
4% increase in the last year
28% decrease in the last year
Web traffic
11% decrease in the last quarter
5% decrease in the last quarter
Financing
January 2021 - $360M
September 2022 - $260K
How do ActiveCampaign's email automation features compare to Landingi's landing page focus?
ActiveCampaign focuses on email automation, offering features like drip campaigns and workflow automation to nurture leads and streamline marketing efforts across different channels. Landingi, conversely, specializes in building and optimizing landing pages, providing tools like a drag-and-drop editor, pre-designed templates, and A/B testing to maximize conversion rates. While Landingi might offer some basic email marketing integrations, its core strength lies in landing page creation and optimization, whereas ActiveCampaign's strength is in comprehensive email marketing automation and broader marketing campaign management.
Which platform better integrates with existing sales workflows, ActiveCampaign or Landingi?
ActiveCampaign better integrates with existing sales workflows. It offers a more robust CRM and sales automation features alongside its marketing automation tools. While Landingi integrates with other platforms, its focus is primarily on landing page creation and lead capture, making ActiveCampaign a more suitable choice for managing the entire sales process.
What are the advantages of ActiveCampaign?
ActiveCampaign offers broader marketing automation capabilities beyond landing pages, including email marketing, SMS marketing, and CRM functionalities. It also offers a larger number of integrations with other business tools, expanding its potential uses within a company's existing software ecosystem. While Landingi focuses on landing page creation and optimization, ActiveCampaign provides more comprehensive customer journey automation and management.
What are the disadvantages of ActiveCampaign?
ActiveCampaign's user interface is sometimes considered glitchy and slow, impacting user experience. The pricing can be expensive for certain regions, lacking regional or student discounts. While it offers extensive integrations, the lack of native support in some languages might be a barrier for international users.
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