Intuit Mailchimp vs ActiveCampaign

by Gralio Mar 04, 2025

Intuit Mailchimp and ActiveCampaign are email marketing and automation platforms catering to different needs. Mailchimp excels in user-friendliness and affordability for basic email marketing, while ActiveCampaign offers advanced automation and CRM capabilities for more complex marketing strategies.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 7439 reviews and 20 websites, saving 1 day, 17 hours, 29 minutes of reading.

Intuit Mailchimp

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ActiveCampaign

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About

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Summary

Main difference

Intuit Mailchimp is better for businesses prioritizing user-friendly email marketing and basic automation with a generous free plan. ActiveCampaign is better for businesses needing advanced marketing automation, CRM, and sales automation across multiple channels, but lacks a free plan.

Relative strengths of Intuit Mailchimp (compared to ActiveCampaign)

Offers a generous free plan, allowing businesses to get started with email marketing at no cost.
User-friendly interface makes it easy to create and send email campaigns, even for beginners.
Provides extensive email templates and a drag-and-drop builder for easy customization.

Relative weaknesses of Intuit Mailchimp (compared to ActiveCampaign)

Limited automation features compared to ActiveCampaign, making it less suitable for complex workflows.
Customer support response times can be slow, potentially impacting issue resolution.
Pricing can become expensive as your email list grows, especially for high-volume senders.

Who should use Intuit Mailchimp VS. ActiveCampaign

Mailchimp is a user-friendly email marketing platform ideal for businesses of all sizes. Users praise its intuitive interface and integrations, especially with e-commerce platforms. While the free plan has limitations, the paid plans offer advanced features like automation and detailed analytics. Some users mention slow customer support and increasing costs as drawbacks. Mailchimp empowers businesses to create targeted campaigns, automate marketing, and analyze results effectively.

ActiveCampaign is a versatile marketing automation platform empowering businesses to personalize customer journeys. Users praise its ease of use and comprehensive features, especially for email marketing and workflow automation. However, some find the UI glitchy and loading times slow. ActiveCampaign integrates with numerous business tools and offers diverse automation options.

Ideal for small to large businesses (1-1000+ employees), offering flexible solutions for various needs.
Excellent for E-commerce, Retail, and Marketing/Advertising, but suitable for most industries.

Ideal for businesses of all sizes seeking streamlined marketing and sales automation.
Suitable for various sectors, including e-commerce, healthcare, finance, and more.

Intuit Mailchimp and ActiveCampaign features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Drip Campaigns

Supported

Intuit Mailchimp fully supports the automation and sending of pre-defined email sequences for lead nurturing and user onboarding with personalized content through its drip campaigns.

Supported

ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.
Workflow Automation

Supported

Intuit Mailchimp offers robust automation capabilities, including classic automations and customer journeys, which can be used to automate sales workflows and tasks, reducing manual effort and improving sales and marketing efficiency.

Supported

ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

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Ease of Use

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Reliability and Performance

No data

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Ease of Implementation

No data

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Scalability

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Intuit Mailchimp and ActiveCampaign Pricing

Mailchimp offers a Free plan with a limit of 500 contacts and 1,000 emails per month. The Essentials plan starts at $13/month for 500 contacts, the Standard plan at $20/month for 500 contacts, and the Premium plan at $350/month for 10,000 contacts. They offer a 15% discount for nonprofits and charities. For high-volume senders with more than 200,000 contacts, custom pricing is available. Users can also opt for a Pay As You Go plan for email credits.

Plans

See full Pricing page

No data

See full Pricing page

Intuit Mailchimp and ActiveCampaign review insights

Users love

User-friendly interface, praised for its ease of use.
Excellent integration with various platforms and tools, such as Facebook, WordPress, and Shopify.
Provides detailed analytics and reporting features.
Offers a generous free plan, which is particularly beneficial for beginners and small businesses.

Easy to use and has all the features I need.
Campaigns get tracked and I know what works and what not.
Automations are easy to build.
My business is working while I am lying on my sofa.

Users dislike

Free plan limitations on templates and automation features are frustrating for users.
Limited customization options for email templates.
Customer support response times can be slow.
Pricing can be expensive as your email list grows.

The UI can be a bit glitchy.
It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
Prices for Brazil are expensive, there could be regional or student discounts.
Support in your own language would be nice.

Intuit Mailchimp and ActiveCampaign Ratings

G2

4.3/5

(2507)

G2

4.5/5

(2486)
Capterra

4.6/5

(2388)
TrustPilot

3.6/5

(67)
Glassdoor

3.6/5

(444)

Company health

Employee growth

4% increase in the last year

Web traffic

11% decrease in the last quarter

Financing

March 2018 - $0

January 2021 - $360M

How do Mailchimp's e-commerce integrations compare with ActiveCampaign's?

Both Mailchimp and ActiveCampaign offer various e-commerce integrations. Mailchimp boasts popular integrations like Shopify, WooCommerce, and Magento, focusing on a user-friendly setup for smaller businesses. ActiveCampaign also integrates with major platforms like Shopify and WooCommerce but emphasizes deeper automation capabilities through its CRM and workflow features, making it potentially more suitable for businesses with complex e-commerce needs. While both offer valuable integrations, ActiveCampaign may be preferable for advanced automation and sales processes tied to e-commerce data.

Which platform offers more robust automation for complex customer journeys?

ActiveCampaign offers more robust automation for complex customer journeys. While Mailchimp provides automation features like drip campaigns, ActiveCampaign's workflow automation and broader range of integrations (900+ compared to Mailchimp's unspecified number) suggest a greater capacity for handling intricate, multi-step customer interactions across different channels. ActiveCampaign's inclusion of CRM and sales automation further enhances its ability to orchestrate complex journeys involving sales follow-ups and personalized messaging based on customer behavior.

What are the advantages of Intuit Mailchimp?

Intuit Mailchimp offers a user-friendly interface praised for ease of use and a generous free plan. It boasts excellent integrations with various platforms like Facebook, WordPress, and Shopify. Furthermore, Mailchimp provides detailed analytics and reporting features, allowing businesses to track their email marketing performance effectively. Finally, it offers data-driven recommendations to optimize campaigns.

What are the disadvantages of Intuit Mailchimp?

Mailchimp users have reported limitations on templates and automation features within the free plan, limited customization options for email templates, slow customer support response times, and increasing cost as their email list grows.

Alternatives to Intuit Mailchimp and ActiveCampaign

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

PartnerPage

PartnerPage helps businesses showcase their service and technology partners with an easy-to-use directory. This software eliminates the need for manual updates by allowing partners to manage their own profiles. PartnerPage integrates with your existing systems and can be customized to match your brand. It is designed to simplify partner management and promote your partner ecosystem effectively.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Freshmarketer

Freshmarketer is a marketing automation platform designed for mid-sized businesses. It offers tools to understand customer behavior, automate marketing tasks, and personalize customer interactions. Features include email marketing, landing page creation, and AI-powered chatbots. Freshmarketer helps businesses improve lead generation, nurture customer relationships, and gain insights from marketing campaigns. It can be integrated with Freshsales, a sales automation platform, to improve collaboration between sales and marketing teams.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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