ActiveCampaign vs EngageBay All-in-One Suite

by Gralio Feb 28, 2025

ActiveCampaign and EngageBay All-in-One Suite cater to different business needs. ActiveCampaign excels in marketing automation and integrations, suiting businesses with complex marketing requirements. EngageBay provides a cost-effective, all-in-one solution ideal for growing businesses needing integrated marketing, sales, and support tools.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5301 reviews and 20 websites, saving 1 day, 5 hours, 37 minutes of reading.

ActiveCampaign

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EngageBay All-in-One Suite

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About

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

EngageBay is an all-in-one customer relationship management (CRM) software designed for growing businesses. It combines marketing automation, sales tools, and customer support features within a single platform. With EngageBay, you can manage contacts, run marketing campaigns, automate sales processes, and provide customer support. It aims to be a cost-effective solution for businesses looking to streamline their operations and improve customer engagement.

Summary

Main difference

ActiveCampaign is a strong marketing automation platform with a wide range of integrations, making it suitable for businesses needing advanced marketing automation and diverse tool connectivity. EngageBay All-in-One Suite offers a cost-effective, integrated suite of marketing, sales, and support tools, ideal for growing businesses seeking an affordable, all-in-one solution.

Relative strengths of ActiveCampaign (compared to EngageBay All-in-One Suite)

Strong marketing automation capabilities with advanced features like email sequences, automation recipes, and CRM integration.
Extensive integrations with over 900 business tools, providing flexibility and connectivity.
Dedicated sales automation features to manage leads, deals, and customer interactions.

Relative weaknesses of ActiveCampaign (compared to EngageBay All-in-One Suite)

Can be more expensive than EngageBay, especially for smaller businesses.
The user interface can be complex and overwhelming for new users.
Limited built-in customer support features compared to EngageBay’s all-in-one suite.

Who should use ActiveCampaign VS. EngageBay All-in-One Suite

ActiveCampaign is a marketing automation platform ideal for businesses looking to streamline sales and marketing through personalized customer journeys. Users love its automation capabilities and ease of use, especially for email campaigns. Some users have noted occasional glitches and slow loading times. ActiveCampaign offers a range of features like drip campaigns and workflow automation, integrating with over 900 business tools.

EngageBay's all-in-one CRM is ideal for growing businesses in marketing, software, and e-commerce. Users praise its intuitive interface, responsive customer support, and cost-effectiveness compared to competitors like HubSpot. While some advanced features are lacking, its comprehensive CRM and robust email marketing tools make it a valuable asset for streamlining operations and boosting customer engagement.

Ideal for businesses of all sizes seeking streamlined marketing and sales automation.
Suitable for various sectors, including e-commerce, healthcare, finance, and more.

EngageBay is an excellent fit for small to medium businesses (1-1000 employees) seeking growth.
Best for marketing/advertising, software/IT, and e-commerce companies.

ActiveCampaign and EngageBay All-in-One Suite features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Drip Campaigns

Supported

ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.

Supported

EngageBay supports automated drip campaigns for lead nurturing and onboarding with personalized content.
Workflow Automation

Supported

ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

Supported

EngageBay offers workflow automation to streamline sales processes and tasks.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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ActiveCampaign and EngageBay All-in-One Suite Pricing

No data

See full Pricing page

EngageBay offers a suite of marketing, sales, and support tools through its tiered subscription plans: Free, Basic, Growth, and Pro. The platform provides a free plan with limited capabilities and paid plans with increasing features and usage limits based on the subscription tier. EngageBay offers discounts for annual and biennial billing cycles.

Plans

See full Pricing page

ActiveCampaign and EngageBay All-in-One Suite review insights

Users love

Easy to use and has all the features I need.
Campaigns get tracked and I know what works and what not.
Automations are easy to build.
My business is working while I am lying on my sofa.

User-friendly interface praised for being intuitive and easy to navigate
Excellent and responsive customer support frequently commended
Cost-effective pricing compared to competitors like HubSpot
Robust email marketing features, including automation and sequences
Comprehensive CRM features, including contact management, deals, and pipelines

Users dislike

The UI can be a bit glitchy.
It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
Prices for Brazil are expensive, there could be regional or student discounts.
Support in your own language would be nice.

Limited integrations - lacks integration with MS Teams
Mobile app has limited functionality and missing features
Landing pages mobile version needs to be designed separately
Some advanced features like in-depth analytics and customizable reporting are lacking

ActiveCampaign and EngageBay All-in-One Suite Ratings

G2

4.5/5

(2486)
Capterra

4.6/5

(2388)
TrustPilot

3.6/5

(67)
Glassdoor

3.6/5

(444)

G2

4.6/5

(309)
TrustPilot

4.8/5

(60)
Glassdoor

4.8/5

(16)

Company health

Employee growth

4% increase in the last year

13% increase in the last year

Web traffic

11% decrease in the last quarter

Financing

January 2021 - $360M

No data

How do ActiveCampaign's pre-built automation recipes compare to EngageBay's workflows?

ActiveCampaign emphasizes its wide range of pre-built automation recipes and templates, catering to various marketing needs and simplifying setup for users. EngageBay, while offering workflow automation, focuses on providing a cost-effective, all-in-one CRM solution that streamlines sales processes and tasks, but its pre-built automation options are not highlighted as a key feature. Therefore, ActiveCampaign likely offers a more extensive library of ready-to-use automations compared to EngageBay.

Which platform better integrates sales and marketing for a growing business?

EngageBay likely offers better sales and marketing integration for a growing business due to its explicit all-in-one design. While ActiveCampaign offers robust marketing automation and CRM features, EngageBay combines marketing, sales, and support tools within a single platform. This unified approach streamlines operations and improves customer engagement by centralizing all customer-related activities, potentially making it a more efficient solution for a growing business needing tight integration between sales and marketing.

What are the advantages of ActiveCampaign?

ActiveCampaign offers a wider range of pre-built integrations, supporting over 900 business tools compared to EngageBay. It also appears to be more focused on marketing automation, offering features like personalized customer journeys across various channels and pre-built automation recipes. While both offer workflow automation, ActiveCampaign's focus on marketing workflows may be advantageous for marketing-focused teams.

What are the disadvantages of ActiveCampaign?

ActiveCampaign users report occasional glitches and slow loading times in the UI. Some users have also noted the lack of region-specific pricing or discounts, as well as the absence of multilingual support options.

Alternatives to ActiveCampaign and EngageBay All-in-One Suite

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Captello Lead Capture Software

Captello is a lead capture software aimed at event and marketing professionals. It allows users to create custom forms for capturing leads, engage prospects through games and interactive content, and track leads in real-time. Captello integrates with popular CRM and marketing automation platforms and offers features like instant e-gift card rewards and detailed analytics. It's suitable for businesses of all sizes that want to improve lead generation at events, online, or in digital marketing campaigns. Captello emphasizes its flexibility, customer support, and ability to streamline event management.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Gleantap

Gleantap is a customer engagement platform designed to help businesses improve sales, marketing, and customer support. It offers features like automated messaging, customer data management, and multi-channel communication tools (including email, SMS, and social media). Gleantap aims to provide a central hub for managing customer interactions and leverages data analysis and automation to improve efficiency and customer satisfaction. It is suitable for mid-sized companies wanting to streamline their customer engagement processes.

Freshmarketer

Freshmarketer is a marketing automation platform designed for mid-sized businesses. It offers tools to understand customer behavior, automate marketing tasks, and personalize customer interactions. Features include email marketing, landing page creation, and AI-powered chatbots. Freshmarketer helps businesses improve lead generation, nurture customer relationships, and gain insights from marketing campaigns. It can be integrated with Freshsales, a sales automation platform, to improve collaboration between sales and marketing teams.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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