Logo of Snoball

Snoball

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Last updated on

Company health

Employee growth
2% decrease in the last year

Ratings

G2
4.6/5
(58)

Snoball description

Snoball is a word-of-mouth marketing platform designed to help businesses get more referrals from their happy customers. It automates the referral process, builds trust throughout the marketing funnel with customer reviews and testimonials, and turns positive feedback into marketing assets. Snoball integrates with your existing CRM system to seamlessly incorporate with your current sales and marketing processes. It's designed to be easy to use, with features like automated campaigns, a referral leaderboard, and a dedicated success coach.


Who is Snoball best for

Snoball is a user-friendly platform ideal for small and medium-sized businesses looking to boost word-of-mouth marketing and referrals. Users praise its ease of use, excellent customer support, and effective review generation tools. Some users mention limitations in CRM integrations and occasional lead quality inconsistencies.

  • Best for small to mid-sized businesses.

  • Suitable for various sectors focused on online reputation and referral marketing.


Snoball features

Type the name of the feature or, in your own words, tell us what you need
Supported

Snoball offers automated review collection, including email requests.

Supported

Snoball automates review requests via various channels, including email and SMS.

Supported

Snoball integrates with all major CRM systems, including Salesforce and HubSpot.

Supported

Snoball collects video and platform reviews, which can be displayed.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly positive
+0.71

Customer Service

Strongly positive
+0.9

Ease of Use

Strongly positive
+0.82

Reliability and Performance

Strongly positive
+0.71

Ease of Implementation

Strongly positive
+1

Snoball reviews

We've summarised 58 Snoball reviews (Snoball G2 reviews) and summarised the main points below.

Pros of Snoball
  • Easy-to-use platform with a user-friendly interface.
  • Excellent customer support that is responsive, helpful, and dedicated to client success.
  • Effective review generation tools, including video reviews.
  • Automated referral process saves time and streamlines workflows.
  • Provides valuable data and insights on reviews and online reputation.
Cons of Snoball
  • Limited CRM integrations. Integration with Pipedrive is not available.
  • Lead quality can be inconsistent. Some leads are not high quality.
  • Some difficulty matching reviews to customers in CRM due to incomplete customer information provided in reviews.
  • Not all features are fully realized yet, such as product-specific reviews.
  • Occasional issues uploading customer lists for campaigns.

Snoball pricing

The commentary is based on 8 reviews from Snoball G2 reviews.

Snoball offers three pricing tiers: Free, Pro, and Pro + Referrals. The Free plan provides basic reputation management tools, while the Pro plan offers advanced review generation and marketing asset features. The Pro + Referrals plan includes all Pro features and adds referral marketing automation.

Users sentiment

Strongly positive
+1

See the Snoball pricing page.

  • Snoball has a free plan.

Free
Free

Business listing and basic reputation tools for managing your online reputation.

Pro
$494 per month

Advanced review generation, moderation, & marketing asset functionality.

Pro + Referrals
Custom

Word of mouth marketing automation and referral campaign management.


Snoball alternatives

  • Logo of Birdeye
    Birdeye
    Better fit for multi-location businesses and enterprises. More industry coverage. Has stronger momentum in terms of website traffic and employee growth. Integrates with Google and Facebook.
    Read more
  • Logo of impact.com/advocate (formerly SaaSquatch)
    impact.com/advocate (formerly SaaSquatch)
    Better for small businesses and medium businesses. More suitable for software and IT companies. Setup and integration are more difficult, requiring technical expertise. Pricing is less transparent.
    Read more
  • Logo of Cello
    Cello
    Better fit for software companies. Has a success-based pricing model. Is growing slower and has fewer integrations.
    Read more
  • Logo of Bazaarvoice
    Bazaarvoice
    Better for retail and ecommerce. Has greater momentum based on website traffic and employee growth. Provides review syndication across retailer websites. More established, working with thousands of brands.
    Read more
  • Logo of ReferralCandy
    ReferralCandy
    Better customer support but less user-friendly. More focused on ecommerce integrations like Shopify. ReferralCandy is growing slower than Snoball.
    Read more
  • Logo of Synup
    Synup
    Better for multi-location businesses and has broader industry applicability. It has more momentum currently. A Snoball alternative or competitor focusing on listings management.
    Read more

Snoball FAQ

  • What is Snoball and what does Snoball do?

    Snoball is a word-of-mouth marketing platform automating referral processes. It helps businesses leverage customer reviews and testimonials, turning positive feedback into marketing assets. Snoball integrates with existing CRM systems for seamless workflow incorporation, offering automated campaigns and a dedicated success coach.

  • How does Snoball integrate with other tools?

    Snoball integrates with existing CRM systems, allowing seamless incorporation with current sales and marketing processes. It connects with major CRM platforms like Salesforce and HubSpot to enhance workflows and centralize customer data.

  • What the main competitors of Snoball?

    Top alternatives to Snoball include Birdeye, ReferralCandy, and Bazaarvoice. Birdeye is an all-in-one experience marketing platform. ReferralCandy focuses on e-commerce referral programs. Bazaarvoice specializes in managing and leveraging customer reviews. Other competitors include Cello, Synup and SaaSquatch.

  • Is Snoball legit?

    Snoball appears to be a legitimate platform. User reviews praise its ease of use, effective review generation, and excellent customer support. However, some users mention limitations in CRM integrations and lead quality. Consider these factors when evaluating if Snoball is safe and right for your needs.

  • How much does Snoball cost?

    Snoball's pricing includes a Free plan, a Pro plan at $494, and a Pro + Referrals plan with custom pricing. Is Snoball worth it? The free plan offers basic tools, while Pro offers advanced features for businesses seeking enhanced online reputation management.

  • Is Snoball customer service good?

    Snoball's customer service receives overwhelmingly positive feedback. Users consistently praise the responsiveness, helpfulness, and dedication of the support team. Representatives are proactive and committed to client success, providing valuable guidance and support.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.