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iContact

Last updated on

Company health

Employee growth
6% increase in the last year
Web traffic
3% increase in the last quarter
Financing
May 2010 - $53M

Reviews

G2
4.1/5
(1236)
Capterra
4.5/5
(595)
TrustPilot
2.8/5
(3)
Glassdoor
3.2/5
(76)

iContact description

iContact is an email marketing software designed for small to midsize businesses. It offers a user-friendly drag-and-drop interface for building emails, managing contact lists, and setting up automated email sequences. iContact helps you create and send professional emails with features like pre-designed templates and a spam checker. It also provides reporting and analytics so you can track the effectiveness of your email campaigns. iContact is known for its helpful customer support.


Who is iContact best for

iContact is an ideal choice for small to midsize businesses seeking user-friendly email marketing software. Users praise its intuitive drag-and-drop interface and helpful customer support. While some users mention slow loading times and limited design customization, many appreciate the pre-designed templates and robust reporting. If you're looking to simplify your email marketing, iContact is worth considering.

  • Best for small to midsize businesses needing streamlined email marketing.

  • A good fit for various industries, including e-commerce, healthcare, and finance.


iContact features

Type in the name of the feature or in your own words tell us what you need
Supported

iContact offers a library of hundreds of customizable and responsive email templates.

Supported

iContact offers a drag and drop editor for creating emails.

Supported

iContact supports email campaign performance tracking with metrics like open rates, click-through rates, and conversions.

Supported

iContact integrates with many popular tools and services to streamline workflows.

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iContact offers a drag-and-drop interface for emails, landing pages, forms, and automation workflows.

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iContact stores contact information, details, and communication history in its database.

Supported

iContact supports automated email marketing with triggers and subscriber behavior analysis.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.33

Customer Service

Rather positive
+0.6

Ease of Use

Strongly positive
+0.76

Reliability and Performance

Rather positive
+0.45

Ease of Implementation

Rather positive
+0.6

Scalability

Strongly positive
+1

iContact reviews

We've summarised 1834 iContact reviews (iContact Software Advice reviews, iContact GetApp reviews, iContact TrustPilot reviews, iContact Capterra reviews and iContact G2 reviews) and summarised the main points below.

Pros of iContact
  • User-friendly interface and drag-and-drop email builder.
  • Helpful and responsive customer support.
  • Wide selection of pre-designed email templates.
  • Effective email campaign management and scheduling tools.
  • Detailed reporting and analytics on email campaign performance.
Cons of iContact
  • Slow loading times are frequently reported.
  • Limited design customization options within the email builder.
  • Email template formatting inconsistencies between the design preview and the final email received by the customer.
  • Difficulty managing bounced contacts; no bulk update option.
  • Limited integration with other platforms and services.

iContact pricing

The commentary is based on 139 reviews from iContact Capterra reviews, iContact G2 reviews and iContact GetApp reviews.

iContact's pricing is generally considered affordable, especially for small businesses and nonprofits, with many highlighting its value for money. However, some users find the pricing structure confusing or expensive compared to competitors, particularly when additional features or contacts are needed. A free version is available with limited functionality.

Users sentiment

Rather positive
+0.33

See the iContact pricing page.

  • iContact has a free plan.

  • iContact has a free trial.

Standard

$92/year

Includes pre-designed email templates, a drag-and-drop editor, landing page templates, and automations.

Premium

$163/year

Includes unlimited users, a drag-and-drop editor, social media posting, and an AI content assistant.

Custom

Custom

Flexible and personalized plan with large contact lists, premium support, large sending volume, and creative assistance.


iContact alternatives

  • Logo of Constant Contact
    Constant Contact
    Better for slightly simpler email marketing. Growing faster and easier to use, but pricier. Less customizable with more reports of spam issues. An iContact alternative and competitor.
  • Logo of ActiveCampaign
    ActiveCampaign
    Better for larger businesses needing more advanced marketing automation and CRM features. Has more momentum and higher ratings on G2 and Capterra. Users love the automation features.
  • Logo of Mailchimp All-in-One Marketing Platform
    Mailchimp All-in-One Marketing Platform
    Better ease of use and has more momentum. Pricing is less transparent. iContact alternative; Mailchimp competitor.

  • iContact FAQ


    Reviewed by

    MK
    Michal Kaczor
    CEO at Gralio

    Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

    TT
    Tymon Terlikiewicz
    CTO at Gralio

    Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.