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Census description
Census is a data activation platform that helps businesses synchronize their data warehouse with various business tools. It uses a technology called Reverse ETL to achieve this without complicated coding. This means your marketing, sales, and customer success teams get a complete view of customer data from your data warehouse in the apps they use daily. Census integrates with popular data warehouses like Snowflake, BigQuery, and Redshift, and tools like Salesforce, HubSpot, and Braze. This allows for consistent data across your organization, improving decision-making and operational efficiency.
What companies are using Census?
Who is using Census?
Who is Census best for
Census is a Reverse ETL platform that syncs data from your warehouse to business tools. Users praise its easy setup and helpful customer support via Slack. However, some find the pricing high and occasional sync failures frustrating. Ideal for data-driven companies wanting to operationalize their data across different departments.
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Best fit for small to medium-sized businesses.
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Suitable for data-driven companies across various industries.
Census features
Supported Census supports real-time data updates via Reverse ETL and continuous sync. |
Supported Census integrates with various tools to enhance functionality and streamline workflows. |
Supported Census supports external data enrichment via integration with Clearbit and Apollo. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Census reviews
We've summarised 337 Census reviews (Census G2 reviews) and summarised the main points below.
- Easy setup and configuration, allowing quick integration with data warehouses and business tools.
- User-friendly interface for non-technical users to manage data syncs.
- SQL-based models provide flexibility for data transformation before syncing.
- Automated syncs and email notifications for failures improve efficiency.
- Responsive and helpful customer support via Slack.
- High pricing, especially considering the limited number of destination fields.
- Occasional sync failures and cryptic error messages can be difficult to troubleshoot.
- Limited transformation capabilities within the tool.
- Constant UI changes and feature renaming create confusion and outdated documentation.
- Inability to re-run multiple syncs simultaneously after fixing errors.
Census pricing
The commentary is based on 36 reviews from Census G2 reviews.
While Census is praised for its ease of use and robust integrations, pricing is a recurring concern. Several users mention the cost being steep, especially for smaller companies, and the field-based pricing model can quickly become expensive as data needs grow. Some find the pricing structure to be limiting and prefer alternative models.
Users sentiment
See the Census pricing page.
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Census has a free plan.
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Census has a free trial.
Sync up to 1 Billable Destination, 2 Active Syncs, 5 User Seats, 1 Workspace, Unlimited free destinations: Slack, Google Sheets, and more.
Sync up to 2 Billable Destinations, 5 Active Syncs per Billable Destination, 5 User Seats, 2 Workspaces, 2 Additional Billable Destinations ($200/month for additional destinations)
Unlimited Workspaces, Unlimited User Seats, Enterprise Connectors: Oracle, Anaplan, NetSuite, Shopify, Workday, Salesforce Commerce Cloud, Includes Audience Hub for Marketers, Includes Real-time Live Syncs, Add on: AWS PrivateLink, Custom legal terms, Includes Census Embedded
Census alternatives
Reltio Connected Data PlatformConnects, cleans, and unifies business data for smarter decisions.Read more
Census FAQ
Census is a reverse ETL (extract, transform, load) data platform that syncs your data warehouse with operational tools. This empowers sales, marketing, and customer success teams with comprehensive customer data directly within their daily applications. Census integrates with popular data warehouses and business tools, ensuring data consistency and improved decision-making.
What is Census and what does Census do?
Census is a reverse ETL (extract, transform, load) data platform that syncs your data warehouse with operational tools. This empowers sales, marketing, and customer success teams with comprehensive customer data directly within their daily applications. Census integrates with popular data warehouses and business tools, ensuring data consistency and improved decision-making.
Census offers robust product integrations through Reverse ETL, connecting your data warehouse with tools like Salesforce, HubSpot, Marketo, and Braze. This synchronization ensures consistent data across your business applications, empowering sales, marketing, and customer success teams.
How does Census integrate with other tools?
Census offers robust product integrations through Reverse ETL, connecting your data warehouse with tools like Salesforce, HubSpot, Marketo, and Braze. This synchronization ensures consistent data across your business applications, empowering sales, marketing, and customer success teams.
Top Census alternatives include Hightouch, Dataddo, and Supermetrics. Hightouch focuses on activating data for marketing, while Dataddo offers broader data integration and transformation capabilities. Supermetrics excels in marketing data reporting and analysis. Consider these alternatives depending on your specific data activation needs.
What the main competitors of Census?
Top Census alternatives include Hightouch, Dataddo, and Supermetrics. Hightouch focuses on activating data for marketing, while Dataddo offers broader data integration and transformation capabilities. Supermetrics excels in marketing data reporting and analysis. Consider these alternatives depending on your specific data activation needs.
Yes, Census is a legitimate data activation platform. It's known for its easy setup and user-friendly interface, enabling efficient data synchronization between warehouses and business tools. However, some users find its pricing high and occasional sync failures frustrating. If data security is your top priority, thoroughly vet their practices.
Is Census legit?
Yes, Census is a legitimate data activation platform. It's known for its easy setup and user-friendly interface, enabling efficient data synchronization between warehouses and business tools. However, some users find its pricing high and occasional sync failures frustrating. If data security is your top priority, thoroughly vet their practices.
Census offers a free plan for individual users. Their Professional plan is $350 per month for teams. For large organizations with high demands, Census has an Enterprise plan with custom pricing. Contact them for a quote to see if the product is worth it for your needs.
How much does Census cost?
Census offers a free plan for individual users. Their Professional plan is $350 per month for teams. For large organizations with high demands, Census has an Enterprise plan with custom pricing. Contact them for a quote to see if the product is worth it for your needs.
Census receives overwhelmingly positive feedback for their customer support. Users consistently praise the responsive and helpful team, particularly their quick responses and proactive problem-solving via Slack. While some error messages can be unclear, the support team readily assists with troubleshooting.
Is Census customer service good?
Census receives overwhelmingly positive feedback for their customer support. Users consistently praise the responsive and helpful team, particularly their quick responses and proactive problem-solving via Slack. While some error messages can be unclear, the support team readily assists with troubleshooting.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.