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Adition description
Adition is a unified ad serving platform designed for advertisers, agencies, and publishers. It offers customized solutions to manage and optimize digital advertising campaigns. Adition focuses on providing individual solutions tailored to specific needs within the advertising ecosystem.
Who is Adition best for
Adition is a unified ad serving platform tailored for advertisers, agencies, and publishers seeking customized solutions to manage and optimize digital campaigns. It offers real-time audience activation, cross-device targeting, and server-side integrations. Adition supports various addressability standards, including UID2, IDF, and LiveRamp, for enhanced reach and targeting.
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Best fit for medium to large businesses (101+ employees).
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Ideal for advertisers, agencies, and publishers in marketing and advertising.
Adition features
Supported Adition's ID-Agnostic Identity Grid supports various identifiers, enriching ad server calls with external IDs, enabling cross-client targeting and frequency capping, along with a 1st party user ID service. |
Supported Adition supports various user addressability standards, including UID2, IDF, LiveRamp, NetID, SharedID, and custom 1st party solutions for maximum reach and targeting granularity. |
Supported Adition offers server-side integrations with a range of partners such as DSPs, SSPs, verification services, and other marketing technology vendors. |
Supported Adition allows real-time audience activation and enrichment within the ad server, using DMP connections and onboarding 1st party data from sources like CRM and web analytics. |
Supported Adition enables cross-device targeting across desktop, mobile, DOOH, and addressable TV from a central platform. |
Supported Adition connects directly to prominent planning and analysis tools for enhanced workflow and insights. |
Supported Adition provides a central reporting interface combining campaign data for comprehensive performance analysis and optimization. |
Adition alternatives
Adition FAQ
Adition offers a unified ad serving platform for advertisers, agencies, and publishers. It provides customized solutions to manage and optimize digital advertising campaigns, featuring real-time audience activation, cross-device targeting, and centralized reporting. Adition emphasizes individual solutions tailored to specific needs within the advertising ecosystem.
What is Adition and what does Adition do?
Adition offers a unified ad serving platform for advertisers, agencies, and publishers. It provides customized solutions to manage and optimize digital advertising campaigns, featuring real-time audience activation, cross-device targeting, and centralized reporting. Adition emphasizes individual solutions tailored to specific needs within the advertising ecosystem.
Adition offers server-side integrations with various partners, including DSPs, SSPs, and other marketing technology vendors. It also supports addressability standards like UID2, IDF, LiveRamp, and NetID, enabling flexible and targeted advertising campaigns. Real-time audience activation and enrichment are possible through DMP connections.
How does Adition integrate with other tools?
Adition offers server-side integrations with various partners, including DSPs, SSPs, and other marketing technology vendors. It also supports addressability standards like UID2, IDF, LiveRamp, and NetID, enabling flexible and targeted advertising campaigns. Real-time audience activation and enrichment are possible through DMP connections.
Adition competes with other ad management platforms like AdScale, AdButler, Basis, and Adserver.Online. These platforms offer similar features such as campaign management, reporting, and programmatic advertising options. Google Ads is also a competitor, offering a widely used platform for online advertising.
What the main competitors of Adition?
Adition competes with other ad management platforms like AdScale, AdButler, Basis, and Adserver.Online. These platforms offer similar features such as campaign management, reporting, and programmatic advertising options. Google Ads is also a competitor, offering a widely used platform for online advertising.
Yes, Adition is a legitimate ad-serving platform offered by Virtual Minds. It's a safe and unified solution designed for advertisers, agencies, and publishers seeking customized campaign management and optimization. Adition supports various user addressability standards, offering a range of integrations.
Is Adition legit?
Yes, Adition is a legitimate ad-serving platform offered by Virtual Minds. It's a safe and unified solution designed for advertisers, agencies, and publishers seeking customized campaign management and optimization. Adition supports various user addressability standards, offering a range of integrations.
Adition, a Virtual Minds product, doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs. Consider exploring alternative demand-side platforms (DSPs) with transparent pricing.
How much does Adition cost?
Adition, a Virtual Minds product, doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs. Consider exploring alternative demand-side platforms (DSPs) with transparent pricing.
Some users find Adition's customer support needing improvement. While the platform is user-friendly and feature-rich, glitches after updates and slow support responses have been reported.
Is Adition customer service good?
Some users find Adition's customer support needing improvement. While the platform is user-friendly and feature-rich, glitches after updates and slow support responses have been reported.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
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