Webflow vs Ghost

by Gralio Feb 03, 2025

Webflow and Ghost cater to distinct website creation needs. Webflow empowers users to visually design and manage comprehensive websites, while Ghost provides a simplified platform optimized for content creation and blogging.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 904 reviews and 60 websites, saving 5 hours, 31 minutes of reading.

Logo of Webflow
Webflow
Logo of Ghost
Ghost

About

Webflow is a website design platform that allows both technical and non-technical users to build professional, custom websites without needing to write code. It provides a visual interface to design page layouts, add content, and create animations and interactions. Webflow also offers hosting, content management, and marketing tools, making it a comprehensive solution for businesses to create and manage their online presence. It's used by companies of all sizes, from small businesses to large enterprises.
Ghost is an open-source platform designed for online publishing. It's essentially a user-friendly content management system (CMS) that allows you to build websites and manage your online content without needing advanced technical skills. While it's particularly popular with individual bloggers and creators, Ghost can also be used by businesses to establish an online presence or create content-focused websites.

Summary

Main difference
Webflow excels at providing a comprehensive platform for visually building and managing websites without coding, offering extensive design flexibility and integrated hosting. Ghost, conversely, prioritizes a streamlined, content-focused approach ideal for bloggers and publications, emphasizing speed and simplicity over extensive design features.

Relative strengths of Webflow (compared to Ghost)

  • Offers a broader range of design tools and customization options, enabling the creation of visually complex and interactive websites.

  • Provides integrated hosting, CMS, and marketing tools within a single platform, simplifying website management.

  • Caters to a wider variety of users, from beginners to experienced designers, with its intuitive visual interface and advanced features.

Relative weaknesses of Webflow (compared to Ghost)

  • Can have a steeper learning curve for users unfamiliar with web design principles.

  • Pricing can be higher, especially for businesses requiring e-commerce or team functionalities.

  • May require third-party integrations for advanced features like complex e-commerce functionalities.

Who should use Webflow VS. Ghost

Webflow empowers businesses of all sizes to build custom websites without coding. Its intuitive visual interface, robust CMS, and clean code output are praised by users. However, some find the learning curve steep and the pricing high. Webflow offers extensive customization options, seamless content management, and an active community. It's perfect for those seeking a comprehensive website building solution but may require third-party integrations for advanced e-commerce.

Ghost is an open-source CMS ideal for bloggers and businesses seeking a fast, clean platform for online publishing. Users praise its intuitive editor and speed, while some note limited customization options. A good option for those focused on content creation.

  • Best for small, medium, and large businesses.

  • Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, Education, and more.

  • Best for small to mid-sized businesses.

  • Ideal for media, software, and e-commerce companies.

Webflow and Ghost features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Web-based platform
    Supported

    Webflow is a web-based platform that allows users to design and develop websites directly from a web browser, offering a visual editor and CMS accessible online.

    Supported

    Ghost, being a web-based CMS, allows design access and editing within a web browser.

  • Drag and drop editor
    Supported

    Webflow offers a drag and drop editor, as confirmed by multiple sources.

    Not supported

    Ghost offers a drag-and-drop editor, but its not for building websites.

  • Wireframing tools
    Supported

    Webflow enables the creation of wireframes directly within its platform, supporting responsive design and real-time iteration.

    Not supported

    Ghost does not offer tools for wireframing.

  • Drag and drop builder
    Supported

    Webflow enables the creation of landing pages via a drag and drop builder.

    Not supported

    Ghost does not offer a drag and drop builder.

  • Landing page builder
    Supported

    Webflow enables creation of landing pages via a drag and drop interface, also offering templates and building blocks.

    Partially supported

    Ghost does not have a native landing page builder but integrates with tools like Instapage.

  • HTML editing
    Supported

    Webflow provides the ability to add custom HTML code within its Designer mode, offering full control over design and layout. While the Editor mode allows for custom code on top of Webflow\'s generated code, it is not as extensive.

    Supported

    Ghost allows adding custom HTML code via HTML cards.

Qualities

  • Value and Pricing Transparency
    -0.57
    Rather negative sentiment
    No data
  • Customer Service
    +0.2
    Neutral sentiment
    No data
  • Ease of Use
    +0.83
    Strongly positive sentiment
    No data
  • Reliability and Performance
    +0.53
    Rather positive sentiment
    No data
  • Ease of Implementation
    +0.28
    Neutral sentiment
    No data
  • Scalability
    -0.05
    Neutral sentiment
    No data
Webflow and Ghost Pricing
Webflow offers Ecommerce and Workspace plans in addition to its Site plans. The Ecommerce plans include features designed for online retailers, while the Workspace plans are tailored for teams and freelancers. Webflow provides a free Starter plan for those getting started, and paid plans offer more features and resources. All plans are billed monthly or annually, with annual billing offering savings.
Plans

User sentiment

Rather negative
-0.57

See full Pricing page

No data
We couldn't find a pricing page for Ghost.

Webflow and Ghost review insights

904 reviews analysed from and

Users love

  • Intuitive visual interface that makes web design accessible to non-coders.
  • Highly customizable designs, breaking free from template restrictions.
  • Robust CMS for easy content management and updates.
  • Clean, semantic code output for improved website performance and SEO.
  • Active community and extensive learning resources (Webflow University) provide support and inspiration.
  • Clean, intuitive, and distraction-free editor praised by many users.
  • Fast and lightweight, leading to excellent performance and page load speeds.
  • Strong focus on blogging and content creation, making it ideal for writers.
  • Easy to use for basic website creation with a user-friendly interface.

Users dislike

  • The steep learning curve can be a challenge for those with limited web development experience.
  • Limited e-commerce functionality requires reliance on third-party integrations for advanced features.
  • Occasional bugs and glitches, especially when handling complex animations or interactions.
  • Pricing can be expensive, especially for growing businesses requiring additional features or users.
  • Collaboration features are improving, but still have limitations, such as single-user editing for certain design aspects.
  • Limited native features and reliance on workarounds for customization.
  • Limited theme and plugin options compared to competitors like WordPress.
  • Occasional issues with upgrades and migrations reported by some users.
  • Pricing for the hosted version ("Ghost Pro") considered expensive by some users.

Webflow and Ghost Ratings

  • G2
    4.4/5
    (575)
  • Capterra
    4.6/5
    (241)
  • Glassdoor
    3.9/5
    (80)
  • G2
    4.1/5
    (38)
  • Capterra
    4.8/5
    (50)
  • Glassdoor
    4.4/5
    (6)

Company health

Employee growth

18% increase in the last year
53% increase in the last year

Web traffic

5% decrease in the last quarter
9% decrease in the last quarter

Financing

December 2021 - $335M
February 2013 - $300K

How customizable is Webflow compared to Ghost's reliance on workarounds?

Webflow is significantly more customizable than Ghost. While Ghost users often rely on workarounds for customization due to its limited native features and themes, Webflow offers a highly customizable visual design interface with a drag-and-drop editor, allowing for extensive design control without coding. This makes Webflow a much more flexible platform for creating unique and complex websites.

Which product better supports scaling content creation for a growing business?

Webflow is better for scaling content creation for a growing business. It offers a more robust CMS, more comprehensive design tools, and better scalability features than Ghost, though it is more expensive. Ghost is primarily focused on blogging and simpler websites, potentially limiting content variety and complexity as a business grows. Webflow's broader feature set makes it more adaptable for expanding content strategies and larger teams.

What are the advantages of Webflow?

Webflow's advantages include its intuitive visual interface enabling non-coders to build custom websites, its robust CMS for content management, and the clean code output which benefits SEO. It also offers a comprehensive solution with hosting and marketing tools, unlike Ghost which primarily focuses on blogging and content creation. Webflow caters to a wider range of company sizes and industries compared to Ghost.

What are the disadvantages of Webflow?

Webflow's disadvantages include a steep learning curve for users unfamiliar with web development principles, limited native e-commerce functionality necessitating third-party integrations, occasional bugs and glitches, and a pricing structure that can become expensive for businesses as they scale and require more features or user accounts. Additionally, while Webflow's collaboration features are improving, some limitations persist, such as constraints on simultaneous editing for certain design aspects.

Alternatives to Webflow and Ghost

Logo of Wix
Wix
Wix is a website building platform focused on providing businesses with user-friendly tools to create an online presence. It offers a drag-and-drop editor, customizable templates, and features like e-commerce tools, scheduling, and marketing integrations. With Wix, businesses can build a website, manage sales, and engage in digital marketing activities, all from a single platform. The platform caters to a wide range of users, from small businesses to larger enterprises seeking an all-in-one solution.
Logo of Teleport
Teleport is a web design platform that helps businesses create websites using a visual, low-code approach. It allows users to design, build, and publish static or dynamic websites with integrations for popular content management systems. Teleport facilitates collaboration between designers and developers, enabling teams to streamline their workflow from design to code. Features include component libraries, code generation, version control, and one-click deployment options.
Logo of Brand24
Brand24
Brand24 is a social listening tool that helps businesses track online conversations about their brand, competitors, and industry. It gathers data from social media, news sites, blogs, forums, and more, providing insights through AI-powered reports. Businesses can use Brand24 to manage their online reputation, track marketing campaigns, understand customer sentiment, and identify potential sales leads. The platform offers real-time monitoring, sentiment analysis, automated reporting, and hashtag tracking. Brand24 is suitable for businesses of all sizes looking to understand and improve their online presence.
Logo of Constant Contact
Constant Contact
Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.
Logo of Joomla
Joomla
Joomla is a free, open-source content management system (CMS) that allows you to build websites and online applications. It is known for being user-friendly, flexible, and customizable, with a large global community providing support. With Joomla, you can create corporate websites, online magazines, e-commerce platforms, and more. It offers features like site templates, multi-language support, and a wide array of extensions to add functionality. Joomla is suitable for businesses of all sizes looking for a robust and scalable web platform.
Logo of Squarespace
Squarespace
Squarespace is an all-in-one website building platform designed for businesses and individuals. It offers templates, design tools, and features to create websites, online stores, and portfolios. Squarespace also provides marketing and analytics tools to help grow your online presence. It is known for its ease of use and stylish templates.

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