UserTesting vs User Interviews

by Gralio Feb 03, 2025

UserTesting and User Interviews cater to different user research needs. UserTesting excels in gathering visual feedback on digital product experiences, while User Interviews simplifies participant recruitment and management for interviews and surveys.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1750 reviews and 60 websites, saving 10 hours, 13 minutes of reading.

Logo of UserTesting
UserTesting
Logo of User Interviews
User Interviews

About

UserTesting helps you understand your customers' experiences with your products and services. Through video feedback from real users, you can see and hear how people interact with your website, app, or prototype. UserTesting helps you uncover usability issues, validate design choices, and test marketing campaigns before launch or after updates. It's a popular tool for businesses of all sizes, from small startups to large enterprises, who want to create better customer experiences.
User Interviews is a software platform that helps businesses conduct user research. It simplifies finding and scheduling participants for interviews and surveys, allowing you to gather insights on your target market. User Interviews offers tools for managing participants and promises fast access to a large pool of people. It's trusted by companies of all sizes across various industries.

Summary

Main difference
UserTesting is a comprehensive user research platform ideal for gathering feedback on digital experiences through video recordings of user interactions with websites, apps, or prototypes. User Interviews focuses on streamlining the recruitment and management of participants for user research interviews and surveys.

Relative strengths of UserTesting (compared to User Interviews)

  • Provides video recordings of user sessions, offering visual insights into user behavior and usability issues.

  • Offers a range of feedback modules, including AI-powered surveys and the Feedback Engine, providing diverse data collection options.

  • Supports live app testing on various devices, enabling real-world user experience testing.

Relative weaknesses of UserTesting (compared to User Interviews)

  • Focuses primarily on user research for digital products and may not be as suitable for other research methods like in-depth interviews.

  • Pricing can be complex and potentially less transparent than User Interviews.

  • Doesn't offer the same level of participant recruitment and management features as User Interviews.

Who is using UserTesting and User Interviews?

Who should use UserTesting VS. User Interviews

UserTesting helps businesses understand customer interactions with their products through video feedback. Ideal for companies of all sizes seeking to improve digital experiences and user research, UserTesting offers live app testing, feedback modules, and test plan sharing. However, note the negative sentiment around pricing.

User Interviews streamlines user research by connecting businesses with participants for interviews and surveys. Its automated scheduling and incentive management features simplify the process. User Interviews offers flexible pricing plans to accommodate various budgets and research needs, making it a valuable tool for gathering customer insights and improving products and services.

  • Best for small, medium, and large businesses.

  • Ideal for various sectors, including E-commerce, Healthcare, and Finance.

  • Best for small, medium, and enterprise businesses.

  • Ideal for Healthcare, Finance, Retail, Consumer Goods, Education, Hospitality, Software, Non-profit, and Marketing.

UserTesting and User Interviews features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Automated Interview Scheduling
    Supported

    UserTesting offers automated interview scheduling, streamlining the process.

    Supported

    User Interviews offers automated interview scheduling to streamline and organize the process.

  • Candidate Screening and Scheduling
    Supported

    UserTesting supports candidate screening with questionnaires and automated scheduling for user testing.

    Supported

    User Interviews supports candidate screening with customizable screeners and automated scheduling.

  • Incentive Management
    Not supported

    UserTesting offers participant incentives via PayPal but lacks a dedicated management system.

    Supported

    User Interviews supports incentive management with automatic and manual options.

  • Research Hub
    Not supported

    UserTesting does not offer a dedicated research hub for managing participant panels.

    Supported

    User Interviews supports building and managing participant panels, including recruiting from your audience.

  • Internal commenting
    Not supported

    UserTesting does not support internal commenting on shared surveys or results.

    Not supported

    User Interviews allows commenting on project drafts, but not on shared surveys or results.

  • Live collaboration
    Not supported

    Live Conversation enables real-time collaboration during usability testing, but not on surveys.

    Partially supported

    Live collaboration is supported for projects and sessions, but not explicitly for surveys or results.

Qualities

  • Value and Pricing Transparency
    -0.43
    Rather negative sentiment
    +0.59
    Rather positive sentiment
  • Customer Service
    +0.6
    Rather positive sentiment
    +0.44
    Rather positive sentiment
  • Ease of Use
    +0.68
    Rather positive sentiment
    +0.83
    Strongly positive sentiment
  • Reliability and Performance
    +0.13
    Neutral sentiment
    +0.27
    Neutral sentiment
  • Ease of Implementation
    +0.38
    Rather positive sentiment
    +0.67
    Rather positive sentiment
  • Scalability
    +0.33
    Rather positive sentiment
    No data
UserTesting and User Interviews Pricing
No data

User sentiment

Rather negative
-0.43

See full Pricing page

User Interviews offers flexible research recruiting plans. The Recruit plans include participant sourcing and session scheduling, while the Research Hub plans provide tools for managing research panels.
Plans

User sentiment

Rather positive
+0.59

See full Pricing page

UserTesting and User Interviews review insights

1617 reviews analysed from and

Users love

  • Pain point insights in videos are helpful.
  • Fast user recruitment.
  • Easy to set up and modify tests.
  • Intuitive platform for design validation and discovery.
  • Helpful for data-driven decisions.
  • Fast access to a large pool of participants.
  • Ability to recruit specific professionals.
  • Easy-to-use interface and helpful support team.
  • Robust screeners with logic for targeted recruitment.
  • Streamlined process for scheduling, tracking, and payment.

Users dislike

  • Difficult to delete tests.
  • No streamlined way to pull videos into EnjoyHQ for reporting.
  • Sketchy participants despite screener quality control.
  • No easy way to exclude cheaters.
  • Difficult to predict costs with credit-based model.
  • Dishonest participants creating fake profiles.
  • Difficulty recruiting senior leadership participants.
  • High no-show rate for scheduled interviews.
  • Lack of integration with UserZoom.
  • Limited presence in some European markets.

UserTesting and User Interviews Ratings

  • G2
    4.5/5
    (695)
  • Capterra
    4.5/5
    (102)
  • TrustPilot
    3.7/5
    (58)
  • Glassdoor
    3.3/5
    (523)
  • G2
    4.7/5
    (820)
  • TrustPilot
    4.5/5
    (75)
  • Glassdoor
    4.7/5
    (25)

Company health

Employee growth

2% decrease in the last year
15% increase in the last year

Web traffic

9% decrease in the last quarter
23% decrease in the last quarter

Financing

August 2020 - $153M
September 2022 - $44M

How do UserTesting's live app tests compare to User Interviews' participant recruitment tools?

UserTesting's live app testing allows researchers to observe users interacting with a live mobile app in real-time, gathering feedback and identifying usability issues. User Interviews focuses on participant recruitment, providing tools to source, screen, and schedule participants for various research methods, including user interviews but not specifically live app testing. While UserTesting facilitates the testing itself, User Interviews streamlines the process of finding the right participants for research activities.

Which product best facilitates gathering video feedback on prototype usability?

UserTesting is a better choice for gathering video feedback on prototype usability. Its core functionality centers around video feedback of user experiences, including prototype testing. While User Interviews facilitates user research and offers scheduling tools, it doesn't explicitly mention video feedback as a primary feature. UserTesting's product description directly addresses gathering video feedback for usability testing, making it the more suitable option for this specific need.

What are the advantages of UserTesting?

UserTesting's advantage lies in its focus on capturing rich, qualitative feedback through video recordings of user sessions. This allows for deeper insights into user behavior and pain points compared to text-based feedback. It also offers live app testing, enabling real-time observation of user interactions with mobile applications.

What are the disadvantages of UserTesting?

UserTesting's pricing model has received negative sentiment and lacks transparency. Additionally, their LinkedIn employee growth is declining, suggesting potential instability or less investment in the platform's future.

Alternatives to UserTesting and User Interviews

Logo of Userlytics
Userlytics is a user experience research platform that helps businesses improve their websites, apps, and prototypes. It offers moderated and unmoderated usability testing with a global panel of over 2 million participants, giving you insights into how users interact with your products. Userlytics provides a range of tools like heatmaps, click tracking, and AI-powered sentiment analysis to understand user behavior. They also offer professional consulting services, including benchmarking against their proprietary UX scoring system.
Logo of Qualtrics CoreXM
Qualtrics CoreXM
Qualtrics CoreXM is a popular survey platform used by many Fortune 500 companies. It provides a comprehensive set of tools to create, distribute, and analyze surveys to gather insights from customers, employees, or the market. With its user-friendly interface, pre-built templates, and advanced features like AI-powered analytics, CoreXM aims to simplify sophisticated research and make it accessible to businesses of all sizes. It helps you understand your audience, get feedback on products or services, and make data-driven decisions. Qualtrics also offers specialized products for customer, employee, product, and brand experience management.
Logo of TryMyUI
TryMyUI is a user testing platform that helps businesses understand how real people experience their websites and apps. Through video recordings of user sessions, TryMyUI provides insights into user behavior, highlighting areas of frustration, confusion, and success. You can gather feedback on live websites, mobile apps, prototypes, and even competitor websites. TryMyUI offers quantitative data like task completion rates and system usability scores alongside qualitative data like user feedback and video recordings of their experience.
Logo of Iqurate
Iqurate is a software platform designed for market research. It helps businesses manage the entire research process, from designing and sending out surveys to collecting and analyzing data. Iqurate also handles participant incentives and supports various data collection methods, including video interviews.
Logo of Asana
Asana
Asana is a work management platform designed to help teams organize tasks, projects, and goals in one shared space. It offers tools to improve team collaboration, transparency, and accountability. Used by companies of all sizes, it's particularly beneficial for managing complex projects and keeping everyone aligned on priorities. Features include task assignments, progress tracking, deadline setting, and communication tools. Asana aims to streamline workflows, enhance team productivity, and provide a clear overview of project statuses.
Logo of Indeemo
Indeemo is a video-based market research platform used to understand customer experiences with products and services. Businesses use Indeemo to collect and analyze video feedback from their target audience, gaining insights into customer needs, behaviors, and journeys. This platform is especially useful for conducting in-home usage testing (iHUTs), customer journey mapping, and other forms of qualitative research. Indeemo offers features like mobile screen recording, AI-powered video analysis, and collaboration tools to streamline the research process. It's suitable for businesses of all sizes and caters to industries that prioritize understanding customer experience.

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