iContact vs Campayn

by Gralio Feb 05, 2025

iContact and Campayn both offer email marketing solutions, but they cater to different needs. iContact stands out with its excellent customer support and diverse template selection, while Campayn offers a more budget-friendly option with a focus on website visitor tracking. iContact is a better fit for businesses prioritizing support and pre-designed templates, whereas Campayn suits those seeking affordability and basic email marketing functionalities.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1981 reviews and 60 websites, saving 11 hours, 30 minutes of reading.

Logo of iContact
iContact
Logo of Campayn
Campayn

About

iContact is an email marketing software designed for small to midsize businesses. It offers a user-friendly drag-and-drop interface for building emails, managing contact lists, and setting up automated email sequences. iContact helps you create and send professional emails with features like pre-designed templates and a spam checker. It also provides reporting and analytics so you can track the effectiveness of your email campaigns. iContact is known for its helpful customer support.
Campayn is an email marketing software designed to help mid-sized businesses create and send marketing emails. It offers tools to design emails with templates, manage contact lists, automate email campaigns, and track performance. Campayn aims to make email marketing straightforward and affordable. Its key features include a drag-and-drop email editor, contact list management, automated workflows, and basic reporting tools.

Summary

Main difference
iContact is better for businesses that prioritize customer support and require a wide range of email templates. Campayn is a better choice for businesses seeking a more affordable option with a focus on website visitor tracking and basic email marketing features.

Relative strengths of iContact (compared to Campayn)

  • Strong customer support lauded by users.

  • Wide selection of pre-designed email templates.

  • Offers more features like drip campaigns and contact segmentation.

Relative weaknesses of iContact (compared to Campayn)

  • More expensive than Campayn, especially for larger contact lists.

  • Users report slow loading times and limited design customization.

  • Limited integrations compared to Campayn’s website visitor tracking.

Who should use iContact VS. Campayn

iContact is a user-friendly email marketing platform ideal for small businesses and entrepreneurs. Users praise its intuitive drag-and-drop interface and helpful customer support. However, some have reported slow loading times and limited design customization. iContact offers pre-designed templates, automated sequences, and contact segmentation, enabling effective email campaign management. While some users find the template formatting inconsistent, many appreciate the robust reporting and analytics features to track campaign performance.

Campayn is a user-friendly email marketing software ideal for small and mid-sized businesses focused on online sales and marketing. Users praise its drag-and-drop editor, templates, and automation features. However, some find the integrations and mobile app lacking. Campayn offers affordable pricing plans to help businesses streamline their email marketing efforts.

  • Best for small to midsize businesses, entrepreneurs, and marketers.

  • Suitable for various sectors, including healthcare, finance, e-commerce, retail, education, and more.

  • Best fit for small to mid-sized businesses.

  • Ideal for marketing, advertising, and software/IT companies.

iContact and Campayn features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Drag and Drop Email Editor
    Supported

    iContact offers a drag and drop email editor to create visually appealing emails.

    Unknown

    Campayn's drag and drop email editor support is not confirmed.

  • Pre-designed Email Templates
    Supported

    iContact offers a rich library of customizable pre-designed email templates.

    Partially supported

    Campayn offers email design tools, but pre-designed templates are not confirmed.

  • Custom HTML Email Upload
    Partially supported

    iContact supports custom HTML email templates via external tools or its message builder.

    Supported

    Campayn allows uploading custom HTML email templates.

  • Add to Calendar Buttons
    Partially supported

    iContact supports add to calendar buttons via custom HTML or third-party integrations.

    Not supported

    Campayn does not appear to support add to calendar buttons.

  • Email List Segmentation
    Supported

    iContact supports email list segmentation based on demographics, behavior, and custom fields.

    Supported

    Campayn's website mentions list segmentation.

  • Contact segmentation
    Supported

    iContact supports contact segmentation based on various criteria, enabling targeted outreach.

    Partially supported

    Campayn likely supports contact segmentation, but official documentation should be consulted for confirmation.

Qualities

  • Value and Pricing Transparency
    +0.33
    Rather positive sentiment
    No data
  • Customer Service
    +0.6
    Rather positive sentiment
    No data
  • Ease of Use
    +0.76
    Strongly positive sentiment
    No data
  • Reliability and Performance
    +0.45
    Rather positive sentiment
    No data
  • Ease of Implementation
    +0.6
    Rather positive sentiment
    No data
  • Scalability
    No data
    No data
iContact and Campayn Pricing
iContact offers a 30-day free trial. The pricing scales with the number of contacts. There are two main paid plans: Standard (from $9/month) and Premium (from $16/month). An annual subscription provides a 15% discount.
Plans

User sentiment

Rather positive
+0.33

See full Pricing page

Campayn offers monthly and annual subscriptions with a 10% discount for annual plans. It also provides a Pay As You Go option with email credits that never expire. The platform includes features like core features, automation, and content sharing.
Plans

See full Pricing page

iContact and Campayn review insights

1978 reviews analysed from and

Users love

  • User-friendly interface and drag-and-drop email builder.
  • Helpful and responsive customer support.
  • Wide selection of pre-designed email templates.
  • Effective email campaign management and scheduling tools.
  • Detailed reporting and analytics on email campaign performance.
  • Easy-to-use drag-and-drop email editor and interface.
  • Variety of email templates and design options.
  • Automated workflows and email campaign scheduling.
  • Website visitor tracking and analytics.
  • Effective email deliverability and inbox placement.

Users dislike

  • Slow loading times are frequently reported.
  • Limited design customization options within the email builder.
  • Email template formatting inconsistencies between the design preview and the final email received by the customer.
  • Difficulty managing bounced contacts; no bulk update option.
  • Limited integration with other platforms and services.
  • Limited integrations with other channels and CRMs.
  • Pricing plans can be expensive relative to other email marketing tools.
  • Some email templates are difficult to customize.
  • Lack of advanced editing capabilities in email editor.
  • Mobile app and tablet design could be improved.

iContact and Campayn Ratings

  • G2
    4.1/5
    (1236)
  • Capterra
    4.5/5
    (595)
  • TrustPilot
    2.8/5
    (3)
  • Glassdoor
    3.2/5
    (76)
  • G2
    4.3/5
    (147)

Company health

Employee growth

6% increase in the last year
No change in the last year

Web traffic

3% increase in the last quarter
No data

Financing

May 2010 - $53M
No data

How do iContact's list segmentation features compare with Campayn's?

iContact offers more comprehensive list segmentation than Campayn. While both platforms offer segmentation, iContact allows segmentation based on demographics, behavior, and interests, providing more granular control over audience targeting. Campayn's segmentation is limited to signup date, location, and custom fields, offering less flexibility for creating highly targeted campaigns.

Which product offers better email template customization for my industry?

iContact offers a wider selection of pre-designed templates and a drag-and-drop builder suitable for basic customization. However, users note formatting inconsistencies. Campayn allows custom HTML uploads for advanced customization but has fewer pre-built templates and some are reportedly difficult to customize. The best choice depends on your industry's specific needs and your technical skills. If you need advanced customization, Campayn might be preferable, but for ease of use and a broader starting point, iContact may be better. Consider your in-house design capabilities when deciding.

What are the advantages of iContact?

iContact offers a user-friendly drag-and-drop interface, making it easier for less technical users to create and manage email campaigns. It also stands out for its helpful customer support, which can be a significant advantage for users needing assistance. Additionally, iContact provides a wide selection of pre-designed email templates, enabling users to quickly create professional-looking emails. Its pricing, particularly with the annual discount, makes it a cost-effective option for small businesses and entrepreneurs. Finally, iContact allows for detailed reporting and analytics, which can be valuable for evaluating the effectiveness of email campaigns.

What are the disadvantages of iContact?

iContact users report slow loading times, limited design customization options within the email builder, and formatting inconsistencies between the design preview and the final email. Managing bounced contacts is difficult due to the lack of a bulk update option, and integrations with other platforms are limited.

Is iContact cheaper than Campayn?

iContact's advertised pricing starts at $9/month for the Standard plan and $16/month for the Premium plan when billed annually. Campayn's pricing starts at $17/month for the Basic plan and $35/month for the Unlimited plan. Therefore, iContact's starting price is cheaper than Campayn's.

Alternatives to iContact and Campayn

Logo of HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.
Logo of Success.ai
Success.ai
Success.ai is a sales and marketing platform that uses AI to help businesses grow. It offers a database of business leads, tools to send mass emails, and features that improve email deliverability. Success.ai also has AI-powered writing assistance to help create marketing emails. This platform is best suited for businesses looking to automate and improve their email marketing.
Logo of Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.
Logo of Constant Contact
Constant Contact
Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.
Logo of EngageBay All-in-One Suite
EngageBay All-in-One Suite
EngageBay is an all-in-one customer relationship management (CRM) software designed for growing businesses. It combines marketing automation, sales tools, and customer support features within a single platform. With EngageBay, you can manage contacts, run marketing campaigns, automate sales processes, and provide customer support. It aims to be a cost-effective solution for businesses looking to streamline their operations and improve customer engagement.
Logo of ActiveCampaign
ActiveCampaign
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

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