HubSpot Marketing Hub vs Salesforce Marketing Cloud Account Engagement

by Gralio Feb 03, 2025

HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement are both powerful marketing automation platforms catering to different needs. HubSpot is a good choice for businesses seeking an all-in-one, user-friendly platform, while Salesforce Marketing Cloud Account Engagement is better suited for larger businesses already invested in the Salesforce ecosystem and prioritizing sales and marketing alignment.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 7288 reviews and 60 websites, saving 1 day, 16 hours, 59 minutes of reading.

HubSpot Marketing Hub

Salesforce Marketing Cloud Account Engagement

About

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Salesforce Marketing Cloud Account Engagement is a marketing automation platform for mid-sized to large businesses. It helps marketing and sales teams work together to find and convert leads into customers. The platform offers tools for email marketing, lead management, and reporting. What makes it unique is its integration with Salesforce's CRM, providing a complete view of each customer. This integration, combined with AI-powered insights and automation, enables businesses to target the right prospects, personalize customer interactions, and ultimately drive more sales.

Summary

Main difference

HubSpot Marketing Hub offers a broader suite of marketing tools within a user-friendly interface, making it ideal for businesses prioritizing ease of use and a wide range of functionalities in one place. Salesforce Marketing Cloud Account Engagement excels in its deep integration with the Salesforce CRM, providing a more comprehensive view of the customer journey and enhanced sales and marketing alignment, particularly beneficial for existing Salesforce users.

Relative strengths of HubSpot Marketing Hub (compared to Salesforce Marketing Cloud Account Engagement)

Provides a comprehensive suite of marketing tools (email marketing, social media management, SEO) all in one platform.
User-friendly interface, praised for ease of use and excellent training resources.
Seamless integration with HubSpot CRM for enhanced sales and marketing alignment.

Relative weaknesses of HubSpot Marketing Hub (compared to Salesforce Marketing Cloud Account Engagement)

Limited free version and potentially high costs associated with contacts.
Customization limitations for email templates.
Occasional reports of slow loading times and glitches.

Who should use HubSpot Marketing Hub VS. Salesforce Marketing Cloud Account Engagement

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to streamline marketing efforts and boost lead generation. Users praise its intuitive interface and robust analytics. However, some find the pricing model complex and the free version limited. Consider this platform if your business prioritizes inbound marketing and seamless integration with other tools.

Salesforce Marketing Cloud Account Engagement is a marketing automation platform designed to help mid-sized to large businesses streamline sales and marketing efforts. It offers tools for email marketing, lead management, and reporting, and integrates with Salesforce's CRM for a complete customer view. This, combined with AI-powered insights, enables businesses to target the right prospects and personalize customer interactions.

Best for small, medium, and large businesses.
Ideal for various sectors, including Healthcare, Finance, Retail, and Technology.

Best fit for mid-sized to large businesses.
Ideal for Software, IT, Telecommunications, Marketing, and Advertising companies.

HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.

Supported

Account Engagement supports automated campaigns through features like Engagement Studio and Automation Rules.
Email and Form Automation

Supported

HubSpot Marketing Hub supports email and form automation, streamlining workflows and saving time.

Supported

Account Engagement automates emails and forms with tools like Engagement Studio and MCAE Forms.
Lead Generation

Partially supported

HubSpot offers drag-and-drop builders, lead segmentation, and automated journeys, but generative AI is not explicitly confirmed.

Partially supported

Account Engagement supports lead generation with landing pages, forms, and automated journeys. AI is used for scoring but generative AI for building pages is not confirmed.
HubSpot integration

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.

Partially supported

Account Engagement integrates with HubSpot via the Salesforce platform.
Campaign tracking

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.

Supported

Account Engagement supports campaign tracking, allowing users to monitor interactions and attribute revenue.
Workflow Automation

Supported

HubSpot Marketing Hub supports workflow automation for sales workflows and tasks to reduce manual effort and improve efficiency.

Supported

Account Engagement automates marketing workflows and integrates with Sales Cloud for sales automation.

Qualities

Value and Pricing Transparency

-0.57

Rather negative sentiment

-0.83

Strongly negative sentiment
Customer Service

+0.65

Rather positive sentiment

-0.13

Neutral sentiment
Ease of Use

+0.8

Strongly positive sentiment

+0.49

Rather positive sentiment
Reliability and Performance

+0.42

Rather positive sentiment

+0.49

Rather positive sentiment
Ease of Implementation

+0.21

Neutral sentiment

-0.32

Rather negative sentiment
Scalability

+0.29

Neutral sentiment

+0.23

Neutral sentiment

HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement Pricing

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing details, you need to contact their sales team.

Plans

User sentiment

Rather negative

-0.57

See full Pricing page

No data

User sentiment

Strongly negative

-0.83

See full Pricing page

HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement review insights

7288 reviews analysed from and

Users love

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Excellent lead management and scoring
Easy campaign setup and automation
Seamless integration with Salesforce CRM (when working)
Comprehensive B2B marketing features
Engagement Studio for drip campaigns

Users dislike

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Difficult to use email builder
Limited reporting features
Confusing integration with Salesforce
Occasional performance lags and glitches
High cost, especially for add-ons

HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement Ratings

G2

4.4/5

(2516)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

G2

4.0/5

(2371)
Glassdoor

4.1/5

(18141)

Company health

Employee growth

15% increase in the last year

2% increase in the last year

Web traffic

10% decrease in the last quarter

7% decrease in the last quarter

Financing

July 2012 - $101M

July 2022 - $65M

How do HubSpot's contact pricing limits compare to Salesforce Account Engagement's?

HubSpot Marketing Hub's contact-based pricing is a common complaint among users, with costs escalating as contact lists grow. Salesforce Account Engagement (formerly Pardot) does not price based on contacts, but rather on the features and number of "marketable records." While this can be advantageous for businesses with large contact lists, it's essential to understand what constitutes a "marketable record" in Salesforce's system, as certain criteria can still impact pricing. Therefore, while HubSpot's pricing is directly tied to contact count, Salesforce Account Engagement's pricing is tied to marketable records, offering a different approach to cost calculation.

Which product offers easier email template customization, HubSpot or Salesforce?

HubSpot users report that email templates can be difficult to customize beyond basic edits. There is no information provided about Salesforce Marketing Cloud Account Engagement's email template customization. Therefore, it's not possible to definitively say which product offers easier customization.

What are the advantages of HubSpot Marketing Hub?

HubSpot Marketing Hub offers a comprehensive suite of marketing tools, including email marketing, automation, social media management, analytics, and SEO optimization, all within a single platform. This integrated approach streamlines marketing efforts and improves efficiency. It's praised for its user-friendly interface and robust analytics. Furthermore, its focus on inbound marketing and lead generation makes it particularly attractive for businesses aiming to attract and convert customers organically. It also boasts seamless integration with HubSpot's CRM, further enhancing sales and marketing alignment.

What are the disadvantages of HubSpot Marketing Hub?

HubSpot Marketing Hub's pricing model can be a significant disadvantage. The lack of transparent pricing and the need to contact sales for quotes makes it difficult to budget and compare options. Users frequently complain about the limited functionality of the free version and the rapid increase in cost as contacts are added. Some users also report slow loading times and difficulties customizing email templates.

Alternatives to HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

Act-On

Act-On is a marketing automation platform designed for mid-sized to enterprise-level businesses, particularly those focused on B2B marketing and sales. It helps you automate marketing tasks, nurture leads and track your marketing efforts through detailed analytics. Act-On allows you to create automated email campaigns, build landing pages, score leads, and track customer journeys, with a focus on delivering measurable results and a higher return on your marketing investment. It also boasts easy integration with popular CRM systems.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Regie.ai

Regie.ai is an AI-powered sales automation tool that helps businesses improve their prospecting efforts. It uses artificial intelligence to generate personalized emails and content for sales outreach, prioritizing leads based on engagement and automating follow-ups. Regie.ai integrates with existing sales technology stacks and aims to increase efficiency and effectiveness by allowing sales teams to focus on high-intent leads and reduce time spent on manual tasks like writing emails and researching prospects.

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